Performance Marketing Senior Analyst at MyPlanAdvocate | USA | $100K/yr – $130K/yr

MyPlanAdvocate

Performance Marketing Senior Analyst

USA (Remote)

$100K/yr – $130K/yrSenior Level3+ years expSalaried Ft

Posted 5 months ago

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Job Summary

Drive end-to-end lead-gen campaigns across video and display networks for insurance/healthcare while maintaining compliance.

Launch and optimize multi-channel campaigns focused on CPL/CPA/ROI.
Must-have: 3–5 years of hands-on Display/Video/Search experience with big budgets.
Standout: Regulated-vertical campaign experience (insurance/Medicare) or compliance-driven environment.

Job Description

Responsibilities

Launch, manage, and scale YouTube video, Display & Search campaigns (GDN, DV360, other DSPs) with a focus on lead generation KPIs (CPL, RPC, CPA, ROI).
Build and manage audience targeting (demographics, custom intent, retargeting, lookalikes).
Partner with design/creative teams to develop ad creatives, video storyboards, thumbnails, and CTAs optimized for click-through and conversion.
Set up tracking links, pixels , and postbacks to ensure proper attribution across click and call funnels.
Monitor campaigns daily and optimize for click quality, conversion rates, and profitability.
Adjust budgets, bids, placements, and targeting strategies based on partner feedback and performance data.
Test multiple ad angles (headline, imagery, hooks) and run multivariate creative tests.
Deliver weekly performance reporting with insights, wins, and recommendations.
Ensure ads, landing pages, and funnels meet carrier, CMS, and platform compliance standards.
Work with internal compliance/legal teams to get approvals on creatives before launch.

Requirements

3–5 years of hands-on experience running Display/Video/Search campaigns with significant budgets ($250k+/mo preferred)
Direct experience in insurance, Medicare, healthcare, or other regulated verticals strongly preferred
Deep knowledge of Google Ads, DV360, tracking/postback systems
Proven ability to manage CPL, CPA, and ROI targets while scaling volume
Advanced proficiency in Google Analytics, Excel/Sheets, Looker Studio (or similar BI tools)
Strong understanding of creative testing frameworks (hooks, CTAs, thumbnails, landing page variants)
Deep understanding of A/B test setup, execution, troubleshooting, and results interpretation
Comfortable working in fast-paced, compliance-driven environments

Benefits

Competitive salary + performance-based bonus
Health, dental, and vision benefits
401(k) with company match
Fully Remote Role – flexible location with virtual team collaboration
Entrepreneurial culture with direct impact on company growth
Opportunities to lead and scale campaigns in multi-million-dollar verticals

MyPlanAdvocate

2.4 Glassdoor

At MyPlanAdvocate, we believe that choosing the right Medicare plan shouldn’t be confusing or overwhelming. That’s why we’re dedicated to guiding beneficiaries toward coverage that truly fits their needs—clearly, personally, and at no cost to them.Our nationally licensed and certified agents provide one-on-one, unbiased support to help people navigate their Medicare options with confidence. But we don’t stop there. We're in it for the long haul, offering annual benefits check-ups and ongoing assistance to ensure our clients stay on the best plan year after year.We’re a fast-growing team that values integrity, compassion, and impact. If you're passionate about helping others, love using the latest AI technology throughout your workflows, thrive in a people-first culture, and want to make a real difference in healthcare access, we’d love to hear from you.Join us in making Medicare easier, more personal, and more empowering—one member at a time.

Founded in 2021

Salt Lake City, Utah, USA

107 employees (2 in marketing)

www.myplanadvocate.com

31% recommend to a friend