Responsibilities

• Launch, manage, and scale YouTube video, Display & Search campaigns (GDN, DV360, other DSPs) with a focus on lead generation KPIs (CPL, RPC, CPA, ROI).
• Build and manage audience targeting (demographics, custom intent, retargeting, lookalikes).
• Partner with design/creative teams to develop ad creatives, video storyboards, thumbnails, and CTAs optimized for click-through and conversion.
• Set up tracking links, pixels, and postbacks to ensure proper attribution across click and call funnels.
• Monitor campaigns daily and optimize for click quality, conversion rates, and profitability.
• Adjust budgets, bids, placements, and targeting strategies based on partner feedback and performance data.
• Test multiple ad angles (headline, imagery, hooks) and run multivariate creative tests.
• Deliver weekly performance reporting with insights, wins, and recommendations.
• Ensure ads, landing pages, and funnels meet carrier, CMS, and platform compliance standards.
• Work with internal compliance/legal teams to get approvals on creatives before launch.

Requirements

• 3–5 years of hands-on experience running Display/Video/Search campaigns with significant budgets ($250k+/mo preferred).
• Deep knowledge of Google Ads, DV360, tracking/postback systems.
• Proven ability to manage CPL, CPA, and ROI targets while scaling volume.
• Advanced proficiency in Google Analytics, Excel/Sheets, Looker Studio (or similar BI tools).
• Strong understanding of creative testing frameworks (hooks, CTAs, thumbnails, landing page variants).
• Deep understanding of A/B test setup, execution, troubleshooting, and results interpretation
• Comfortable working in fast-paced, compliance-driven environments.

Preferred

• Direct experience in insurance, Medicare, healthcare, or other regulated verticals strongly preferred.

Benefits

• Health, dental, and vision benefits
• 401(k) with company match
• Fully Remote Role – flexible location with virtual team collaboration
• Entrepreneurial culture with direct impact on company growth
• Opportunities to lead and scale campaigns in multi-million-dollar verticals