Responsibilities

• Analyze performance across paid marketing channels and funnel stages to identify optimization and conversion opportunities, connecting top‑of‑funnel signals (impressions, clicks, applications) to downstream outcomes such as funded accounts, booked loans, adoption, engagement, and retention
• Develop the paid learning agenda and experimentation roadmap with key stakeholders, prioritizing the highest‑impact performance questions and informing tests across creative, audiences, offers, sequencing, channel mix, and post‑click experience
• Apply CRO principles to evaluate landing page and application performance from a paid marketing perspective, identifying conversion friction, drop‑off points, and experience gaps that impact paid efficiency
• Translate funnel diagnostics and test learnings into clear, actionable recommendations that inform landing page and application optimization roadmaps in partnership with Digital and Product teams
• Synthesize performance data, competitive trends, and industry benchmarks into performance optimization recommendations for paid channel leads and Product Marketing
• Partner with Marketing Analytics to ensure experimentation frameworks, measurement approaches, and learnings are consistent, scalable, and usable across paid marketing efforts

Requirements

• Bachelor’s degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

• Experience applying experimentation and CRO concepts to improve marketing performance beyond on‑site conversion
• Strong understanding of funnel dynamics from click through funding, adoption, or engagement
• Ability to analyze quantitative and qualitative data to identify performance drivers and friction points
• Familiarity with A/B testing, experimentation design, and funnel diagnostics
• Experience partnering cross‑functionally with product marketing, analytics, digital teams, agencies, and channel leads
• Strong verbal, written, and presentation skills, with the ability to communicate insights to senior and cross‑functional stakeholders
• Strong organizational and prioritization skills with intellectual curiosity and a continuous improvement mindset
• Proficient computer navigation skills using analytics, marketing, and productivity tools
• MBA or equivalent markers of high achievement are a plus

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law