Growth/Performance Marketing
Freehand
USA (Remote)
$91K/yr - $112K/yr (Est.)In-houseFull-timeSenior level4+ years exp.
1 day ago
Performance Marketing Operations Manager, O&O Lead Generation
USA (Remote)
$70K/yr – $80K/yrMid Level3+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the handoff from strategy to execution for pay-for-performance acquisition, focusing on setup, tracking accuracy, and daily performance visibility across O&O and partner channels.
- Turn initiatives into executable tasks with timelines and owners.
- Own end-to-end tracking setup, QA, and data flow from source to revenue.
- Build and maintain reporting and dashboards to surface key metrics and lead quality.
Job Description
Responsibilities\n
- \n
- Turn initiatives from leadership into clear execution tasks and timelines \n
- Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches \n
- Manage workflows, timelines, and task tracking across multiple workstreams \n
- Support execution across O&O lead generation programs spanning outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels \n
- Help ensure operational excellence across pay-for-performance marketing initiatives \n
- Tracking, Setup & QA \n
- Support end-to-end tracking across performance marketing channels \n
- Configure and QA tracking across platforms \n
- Ensure data flows correctly from source → lead → conversion → revenue \n
- Identify and resolve basic tracking gaps and escalate when needed \n
- \n
- 1-3 years of performance marketing experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs \n
- Bachelor’s Degree minimum in a related field of study strongly preferred \n
- Experience supporting direct-response acquisition channels including outbound dialing, direct mail, digital media, affiliate marketing, or similar lead generation programs \n
- Strong understanding of pay-for-performance business models where revenue is tied to lead quality, conversions, calls, or customer acquisition outcomes \n
- Strong experience in Excel/Google Sheets \n
- Basic understanding of HTML \n
- Experience with tracking, attribution, and data workflows \n
- Familiarity with lead gen or affiliate platforms \n
- Strong organization and attention to detail \n
- Ability to manage multiple projects independently \n
- \n
- Demonstrated performance marketing experience in an Owned & Operated (O&O) lead generation business \n
- Experience supporting pay-for-performance customer acquisition programs where success is measured by leads, calls, conversions, revenue, and profitability \n
- Hands-on experience with outbound dialing, direct mail, paid media, affiliate marketing, or other lead generation channels \n
- \n
- Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office \n
- Time off is as important as hard work! Salaried employees are on a Flex PTO plan \n
- Generous holidays including a reduced schedule between Christmas and New Year’s \n
- We make sure our team is well cared for with strong health plans - We even cover our employees\' dental and vision premiums \n
Visiqua
We look at ourselves, not as a traditional performance marketing company, but, as an extension of your marketing team. We are your partner in strategy and execution working off of your goals to build the correct performance marketing program and deliver the business outcomes you need. Many companies in our space focus exclusively on only one or two approaches to reach potential customers. In comparison, Visiqua takes a holistic approach to client initiatives – leveraging calls, traffic and data to tailor our programs to your outcomes.Over the years, we have tested and utilized many different tools and technologies. Not all of them work – and most only work for one application. For this reason, we crafted our own tech-stack and layered it with a proprietary algorithm to best serve our customers. Our approach, tech-stack and algorithms equate to the success of hundreds of campaigns, spanning millions of events, for dozens of Fortune 500 companies. You, too, can leverage our specialized technologies, our unique program management approach and our algorithms to drive the best business outcomes for you.Visiqua, a part of Boulder Heavy Industries, is the performance marketing agency providing businesses best-in-class results through campaigns in digital marketing.
Traffic Signals
Monthly Visitors
2.1K
Headcount Trend
Current headcount: ~10
Marketing Team
Marketing Team Size
1 (10% of company)
Median Career Experience
14 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2
