Responsibilities

• Take over day-to-day campaign management across paid search and paid social channels, maintaining performance continuity with minimal transition time.
• Manage budget pacing, bid strategy, and structural optimizations across both eCommerce and lead generation programs.
• Execute and iterate on prospecting and retargeting strategies within Meta Ads Manager, aligned to full-funnel acquisition goals.
• Apply AI-powered tools and automation to maintain workflow efficiency — from smart bidding frameworks to LLM-assisted reporting and analysis.
• Run ongoing A/B tests, maintain a documented testing log, and ensure learnings are captured to memorialize.
• Produce regular performance reporting with clear, concise takeaways suited for both channel-level review and senior stakeholder communication.
• Coordinate with internal teams to facilitate cross-functional collaboration.
• Document processes, campaign structures, and optimization decisions to support a clean transition at end of contract term.