Performance Marketing Manager- Spanish Speaker at GEDU Services | Tampa, FL

GEDU Services

Performance Marketing Manager- Spanish Speaker

Tampa, FL (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive performance marketing for education lead generation across Google, Meta, LinkedIn, and more, with Spanish fluency and full-funnel optimization to meet enrolment targets.

Own end-to-end paid channels to generate qualified admissions leads.
Must-have: Spanish fluency and 4–6 years performance marketing with six-figure monthly budgets.
Standout: Education/higher-ed lead gen experience and strong funnel attribution.

Job Description

Responsibilities

Develop and execute performance marketing strategies specifically designed to generate qualified admission leads.
Align media strategy to intake cycles, program categories, and geography.
Structure campaigns based on full-funnel segmentation: Awareness, Consideration, Conversion, Retargeting.
Manage Google ecosystem components: Search campaigns, Performance Max, Display remarketing, YouTube for nurture; establish keyword architecture (Branded vs non-branded, Generic vs Program-Specific).
Run Meta (Facebook & Instagram) lead generation and conversion campaigns; build lookalike audiences; implement advanced retargeting and creative A/B testing.
Oversee other platforms (LinkedIn for MBA/Executive; TikTok for Gen Z; programmatic retargeting).
Own and manage monthly performance budgets; optimize toward measurable business metrics (CPL, CPA, ROAS, ROE).
Track core KPIs including CPL, CPA, ROAS, ROE, and conversion rates; forecast lead volumes against enrolment targets.
Implement and manage tagging and attribution (Google Tag Manager, Meta Pixel/Conversion API, Enhanced Conversions, Offline Uploads).
Collaborate on landing page and funnel optimization to improve lead conversion and form completion rates.

Requirements

Fluency in Spanish (written and spoken) – mandatory
Minimum 4–6 years experience in performance marketing
Prior experience in education / higher education lead generation preferred
Proven track record of achieving target CPL and CPA benchmarks
Managing six-figure monthly media budgets
Strong understanding of Google Ads (Search, PMAX, Display, YouTube)
Strong understanding of Meta Ads Manager (advanced segmentation & retargeting)
Experience with LinkedIn Ads (preferred)
Experience with CRM integration (ZOHO, Salesforce, HubSpot or similar)
Strong understanding of lead scoring, funnel attribution, and conversion rate optimization

Preferred

Experience handling long consideration cycles
Knowledge of international student recruitment
LinkedIn Ads (preferred)
CRM integration experience with HUBSPOT, Salesforce, or similar tools
Education/higher education lead generation preferred

GEDU Services

GEDU Services: Your Worldwide Partner in Transformative Education At GEDU Services, we're more than just an education company — we're your gateway to global innovation and the next level of success. As a global shared services centre within the esteemed GEDU Group, our primary focus is on transforming lives through quality education. With the dedication of over 500 experts, we provide comprehensive student on-boarding and customised services that help universities create brighter futures for every student. Our services include: Agent Network Development CRM & IT Support Sales & Contact Centre Branding & Merchandising Application Processing & Visa Support Technology Adoption & Innovation Finance, Legal & Compliance HR & Talent Acquisition Supply Chain & Fulfilment Digital Marketing & Lead Development IT Infrastructure Planning & Implementation At the heart of our mission is fostering global perspectives, celebrating cultural diversity, and encouraging cross-border collaborations. We're committed to researching and implementing innovative educational models and technologies with a clear commitment towards equal opportunities. With GEDU, you're not just preparing for a career. You are preparing to lead and inspire in our interconnected world. Join us in our journey to make a world-changing impact in education. Together, we're shaping bright futures, with and for you.

Founded in 2023

Noida, Uttar Pradesh, IND

259 employees (31 in marketing)

geduservices.com