The Erosion Company

Performance Marketing Manager – Southeast Region

Atlanta, GA (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own Southeast regional demand engine with ROI-driven campaigns, multi-channel acquisition, and pipeline focus.

  • Campaign ownership: plan and execute ROI-driven initiatives across the Southeast to generate qualified leads and pipeline.
  • Channel and messaging: manage paid/outbound channels, refine targeting, and optimize messaging for higher conversion.
  • Measurement and collaboration: monitor CPL and revenue contribution, collaborate with sales on follow-up and flow, and continuously test for ROI gains.

Job Description

Responsibilities

  • Plan and execute targeted, ROI-driven marketing campaigns across the Southeast region
  • Manage paid and outbound acquisition channels to drive lead generation and pipeline growth
  • Leverage industry platforms such as ConstructConnect; PlanHub; Salesforce
  • Proactively identify, track, and advance new business opportunities
  • Analyze performance data to continuously optimize campaigns and improve results
  • Refine audience targeting and messaging to enhance lead quality and conversion rates
  • Maximize return on marketing investment (ROI) through ongoing testing and optimization
  • Partner with sales leadership to improve lead flow, follow-up, and pipeline conversion
  • Monitor and report on key performance metrics, including CPL, pipeline growth, and revenue contribution

Requirements

  • 3–5 years of experience in performance marketing, sales support, or business operations
  • Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
  • Strong attention to detail and organizational skills
  • Proficiency in Microsoft Office (especially Excel and Outlook)
  • Strong communication skills and a proactive, results-oriented mindset
  • Demonstrated focus on sales and revenue generation

Preferred

  • Experience with CRM systems (e.g., Salesforce)
  • Familiarity with construction or B2B industry tools (ConstructConnect, PlanHub, etc.)
  • Experience with digital marketing, paid media, or lead generation campaigns
  • Familiarity with social media platforms and email marketing tools

Benefits

  • Competitive compensation package
  • Comprehensive benefits package including health, dental, vision, and 401(k)
  • Paid time off and company holidays
  • Initial and ongoing training
  • Opportunities for advancement within a growing organization