Responsibilities

• Develop and execute paid media strategies across Meta, Google, Microsoft/Bing, LinkedIn, Pinterest, Reddit and emerging channels.
• Manage campaign setup, audience targeting, budget allocation, bidding strategies and optimization.
• Continuously A/B test audiences, creative, messaging, landing pages, offers and campaign structures.
• Build seasonal campaigns aligned with resort partners and key promotions, forecasting spend against booking seasonality and demand windows.
• Monitor performance and make recommendations to improve lead quality, bookings and return on ad spend.
• Work with creative and content teams to identify high-performing messaging and ad concepts.
• Manage and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API and other tracking systems.
• Ensure accurate implementation of UTM structures and campaign tracking standards.
• Build dashboards and reporting frameworks that provide actionable insights for marketing and leadership teams.
• Monitor and analyze key performance metrics, including ROAS, CAC, conversion rates, lead quality and revenue.
• Partner with creative, content and sales teams to identify friction points in booking funnels and customer journeys.
• Help improve attribution, tracking accuracy and performance measurement across marketing channels.

Requirements

• 3-5+ years of experience managing paid search, paid social, display or programmatic campaigns.
• Proven success managing multi-channel advertising campaigns.
• Deep experience with Meta Ads and Google Ads. Experience with Microsoft Ads, LinkedIn Ads, Pinterest Ads or Reddit Ads is a plus.
• Strong experience with GA4, GTM, conversion tracking and reporting tools.
• Understanding of attribution, audience targeting and campaign measurement best practices.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Experience executing A/B testing and optimization programs.
• Strong communication and organizational skills.

Preferred

• Passion for travel, skiing, snowboarding or the mountain lifestyle.
• Experience with customer segmentation and lifecycle marketing.
• Familiarity with CRM integrations and offline conversion tracking.
• Experience with Looker Studio, Tableau or similar reporting tools.
• Basic creative skills or experience providing creative direction.

Benefits

• Medical, dental and vision insurance
• 401(k) with company match
• Generous paid time off
• Flexible remote work options
• Opportunities to travel on FAM trips to premier ski destinations
• Industry-leading travel benefits and Pro Deals
• Health and wellness stipend
• A team of passionate travel and mountain enthusiasts