Responsibilities

• You own paid acquisition and the performance of the site that converts it.
• Google Ads: Search, Shopping, Performance Max — structure, bidding, feed quality, and scaling
• Meta Ads: Advantage+, catalog, creative testing cadence, audience strategy, and spend allocation
• Pinterest Ads: campaign strategy, creative fit, and profitable scale
• Budget ownership, pacing, and weekly / monthly ROAS and contribution reporting
• SEO: technical hygiene, on-page, content priorities, and organic growth that compounds paid
• Website optimization: landing pages, PDP conversion, tracking, and tests that lift conversion rate
• Creative briefs and test plans for ads and landing pages; work with internal / freelance creative
• Clean measurement: GA4, Shopify, platform data, and honest attribution — not vanity dashboards

Requirements

• 3+ years hands-on paid media, with real ownership of accounts — not assisting them
• Proven results on Google, Meta, and ideally Pinterest for DTC / e-commerce, preferably high-AOV
• You have run meaningful monthly spend and can talk specifically about what you did to the numbers
• You can do competent SEO and CRO without a specialist sitting next to you
• You want W-2 ownership of one brand, not a book of clients or a freelance stack
• You write and speak clearly. You ship. You do not hide behind jargon

Preferred

• Shopify plus catalog / product-feed experience
• Jewelry, luxury, bridal, or other high-consideration DTC categories
• Klaviyo / email and SMS: you can keep campaigns and flows moving. This is not a full lifecycle-email seat. Email may be an interim duty until it is staffed separately
• Experience briefing and iterating performance creative at a weekly cadence
• Triple Whale, Northbeam, or similar

Benefits

• Benefits discussed with qualified candidates.