Performance Marketing Manager, Retail Search at PGBPGNGLOBAL | Boston, MA | $85K/yr – $122K/yr

PGBPGNGLOBAL

Performance Marketing Manager, Retail Search

Boston, MA (On-site)

$85K/yr – $122K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own retail search strategy across eRetail platforms and translate business priorities into executable campaigns and governance.

Build and optimize keyword and product targeting across Amazon, Walmart, Instacart, and Target to meet brand and category goals
Collaborate with Sales, Brand, Category and Analytics to align search activity with omnichannel plans and deliver actionable performance readouts

Job Description

Own retail search strategy across eRetail platforms and translate business priorities into executable campaigns and governance.

Develop and execute eRetail search strategies aligned to brand, category, and customer objectives
Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel)
Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans
Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements
Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales
Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners
Monitor and analyze performance using platform reporting, dashboards, and internal tools
Identify trends, risks, and opportunities across keywords, products, and retailers
Deliver clear performance readouts and actionable insights to internal stakeholders
Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies

PGBPGNGLOBAL

P&G Oxnard is one of the six locations that bring the trusted brands, Charmin® & Bounty®. Our operation has been running for over 50 years to deliver these amazing brands to the West Coast and Hawaii. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. Here, we want you to get your career off to a fast start and you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Founded in 1973

Oxnard, California, USA

www.pgcareers.com/us/en/search-results?m=3&location=Oxnard%2C%20California%2C%20United%20States%20of%20America