Responsibilities

• Campaign Execution: Own the Platforms: Primary expert in the "cockpit" for channels like LinkedIn and Google Ads.
• Campaign Optimization: Optimize campaigns daily to drive high-quality results and a measurable return on investment (ROI).
• Targeting Precision: Use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions.
• Lead Generation: Run target acquisition programs to acquire new leads within the Life Sciences industry.
• Conversion: Test & Learn: Lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure we are constantly improving our conversion rates.
• Landing Pages: Create landing pages and perform Conversion Rate Optimization (CRO).
• Customer Journey: Partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey.
• Strategic Partnerships & Growth: Agency Management: Manage our outside media agency, holding them accountable for high-quality work and budget alignment.
• Strategic Partnerships & Growth: Data Storytelling: Partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities.
• Strategic Partnerships & Growth: Budget Ownership: Take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives.

Requirements

• Experience: 5+ years of professional B2B tech experience focused specifically on managing and executing digital ads.
• Technical Mastery: Expert-level skills in LinkedIn Ads Manager and Google Ads.

Preferred

• Healthcare or Life Sciences industry experience a plus
• Experience with 6sense or similar ABM platforms is a huge plus
• AI Forward: mindset that embraces AI to change how paid media management gets done

Benefits

• comprehensive health, dental, and vision insurance
• flexible time off and holidays
• 401(k) with company match
• disability insurance and life insurance
• leaves of absence in accordance with applicable state and local laws and regulations and company policy.