Senior Director - Performance Marketing
Puffy
Los Angeles, CA (Remote)
$220K/yr - $240K/yrIn-houseFull-timeSenior level6+ years exp.
1 day ago
Performance Marketing Manager (Paid)
New York City, NY (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid pipeline and budget, and drive quick tests across Google Ads and LinkedIn with end-to-end execution.
- Channel ownership: optimize budget and CPL/CPO readouts to decide what to scale.
- Platform execution: hands-on ad setup, audiences, bidding, and creative needs on Google Ads and LinkedIn.
- Measurement discipline: maintain tracking hygiene and tie ads to product analytics and lead routing for fast go/no go decisions.
Job Description
Responsibilities
- Own paid: the paid pipeline number and the full paid budget; optimize channel allocation week to week based on cost per opportunity and downstream conversion, not impressions.
- Hands-on Google Ads and LinkedIn Ads: account structure, audiences, creative needs, bidding, and optimization; set up a campaign from scratch.
- New paid-channel experiments with clear read-outs on what to scale and what to cut.
- Tracking and attribution hygiene, working with the team on server-side tracking (Stape), product analytics (PostHog), and lead routing (Default).
- Creative and landing-page collaboration with design and PMM; ad is only half the conversion.
- Regular ad creative refreshes.
- Weekly paid reporting that ladders into the demand dashboard.
- A few years of hands-on in paid media, ideally agency-side on B2B SaaS accounts, ready to own a budget in-house, or in-house paid at a growth-stage SaaS company
- Deep, current Google Ads and LinkedIn Ads execution
- Managed $1M+ in annual paid spend and produced pipeline
- Strong analytics and understanding of B2B attribution
- Fast and scrappy; able to test and reallocate without waiting for permission on every move
- B2B, fintech, or office-of-the-CFO audience experience
- Curiosity about paid placement on AI-answer surfaces
- Experience standing up a brand-new paid channel
- Competitive compensation including equity package
- Competitive vacation policy
- Medical Insurance
- L&D budget
- Access to Meditopia
Abacum
Abacum is the leading AI-native FP&A platform to drive business performance.Get instant access to all your critical operational and financial KPIs in one place. With a single click, automate management reporting, forecast revenue, plan headcount, budget OPEX, and run multiple scenarios.As the most scalable FP&A solution for mid-market companies, Abacum perfectly balances flexibility with ease of use. Our powerful, intuitive multi-dimensional modeling engine and collaborative workflows make business partnering seamless.Abacum serves fast-growing companies and industry leaders, including Strava, Dish Networks, JG Wentworth, BetterUp, Factorial, Kajabi, Abridge, Aiven, and more.
Founded in 2020
New York, New York, USA
127 employees (8 in marketing)
