Performance Marketing Manager at Onyx Odds | New York, USA | $140K/yr – $250K/yr

Performance Marketing Manager

New York, USA (Hybrid)

$140K/yr – $250K/yrSenior Level4+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth for a high-growth sports startup by leading paid media and cross-channel acquisition.

Own multi-channel paid media campaigns across Meta, Google, TikTok, Apple Search Ads, and programmatic networks
Must-have: 4+ years in performance or growth marketing with proven ROI scaling
Standout: Cross-functional collaboration with product, design, and data to optimize onboarding and activation

Own and manage paid media campaigns across channels including Meta, Google, TikTok, Apple Search Ads, and programmatic networks
Allocate and optimize budget to maximize user growth and return on ad spend (ROAS)
Develop and iterate on creative strategy in partnership with design and content teams
Monitor campaign performance daily and implement data-driven optimizations
Identify and scale organic acquisition channels including SEO, content, referral, and partnerships
Work closely with the product team to optimize onboarding flows and improve activation rates
Develop and test referral and incentive programs to drive word-of-mouth growth
Analyze the full funnel from impression to engaged user and identify areas for improvement
Define, track, and report on key acquisition KPIs including CAC, LTV, ROAS, and install-to-registration rates
Build dashboards and reporting frameworks to give real-time visibility into channel performance

Bachelor's degree in Marketing, Business, Economics, or a related field from a competitive program
At least 4 years of experience in performance marketing, user acquisition, or growth marketing
Proven track record of scaling paid acquisition campaigns with measurable ROI
Deep familiarity with major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.)
Strong analytical skills with proficiency in Excel or Google Sheets; SQL or Python experience is a plus
Experience with mobile measurement partners (MMPs) such as Adjust, AppsFlyer, or Branch
Visa Sponsorship: We are unable to offer employment visa sponsorship for this position