Growth Marketing Lead, Performance (Contract)
Pacaso
USA (Remote)
In-houseContractSenior level4+ years exp.
22 hrs ago
Performance Marketing Manager
San Francisco, CA (On-site)
$115K/yr – $135K/yrMid Level3+ years expFull time
Posted 5 hrs ago
Job Summary
Own and optimize Amazon advertising programs, Brand Store management, and cross-functional product-launch initiatives to drive sales growth and improve conversion, while managing budgets and measuring performance across ROAS, ACoS, and TACoS.
- Focus areas include campaigns, listings optimization, SEO, analytics, and agency/vendor collaboration.
- Key workstreams: campaign design and optimization, listing and content improvements, and cross-team go-to-market coordination.
Job Description
Responsibilities
- Develop, execute, and optimize Amazon advertising campaigns to drive sales growth, improve conversion, and maximize return on advertising investment.
- Manage campaign budgets, bidding, keyword targeting, and performance against KPIs, including ROAS, ACoS, and TACoS.
- Own the Amazon Brand Store and optimize product listings, including titles, bullets, keywords, A+ Content, images, and video.
- Monitor listing accuracy, product availability, pricing, Buy Box health, and competitor activity; proactively address issues and identify growth opportunities.
- Partner with the E-commerce Sales Manager on promotions, product launches, and go-to-market strategies.
- Manage external agencies and vendors, evaluate performance, and translate reporting into actionable recommendations.
- Test new advertising tactics and marketplace strategies to improve performance and marketing efficiency.
- Monitor website performance and support content management, product assortment, and optimization of the consumer experience.
- Execute SEO initiatives, including keyword research, content optimization, and improvements to organic search visibility and traffic.
- Contribute to AEO initiatives by improving content structure, product information, and structured data for AI-driven search and answer experiences.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 3–5 years of experience in performance marketing, e-commerce, retail media, or digital marketing.
- Hands-on experience running Amazon Ads in the Amazon Ads Console, including Sponsored Products, Sponsored Brands, and Sponsored Display, with a track record of optimizing to ROAS, ACoS, and TACoS targets.
- Experience managing Amazon advertising agencies, including setting goals, reviewing performance, and holding agency partners accountable to KPIs.
- Experience managing an Amazon advertising budget, including annual planning, allocation across campaigns and ASINs, monthly pacing, and reporting results against targets.
- Working knowledge of SEO, keyword research, and digital content optimization.
- Familiarity with Google Ads, Google Analytics 4, and relevant analytics and marketing tools.
- Strong analytical, project management, communication, and organizational skills.
- Ability to interpret complex data, identify opportunities, and translate insights into action.
- A self-motivated, curious, and growth-oriented mindset with strong attention to detail.
Preferred
- Experience in CPG, vitamins and supplements, wellness, or baby care.
- Familiarity with Shopify, Amazon Vendor Central, Stackline, or similar platforms.
- Exposure to AEO, AI-driven search, structured data, or conversion optimization.
- Experience managing external agencies or vendors.
Mommy's Bliss
Mommy’s Bliss was founded by Roshan Kaderali, a mom and pediatric nurse, midwife and doula who had used Gripe Water to ease infant colic and fussiness for years while working in Scotland. When she moved to the U.S., she was astonished that the “magical” Gripe Water formula she relied on wasn’t available here. So she set out to create the first all-natural Gripe Water in America and Mommy’s Bliss was born. As our company has grown, our mission hasn’t changed: help moms everywhere bond with their babies by creating effective, trusted products that incorporate the wisest ingredients from around the world.Working at Mommy’s Bliss means making work as blissful as it can be. For us, that means supporting each other inside and outside of the office. We value having a strong work-family balance, which is why each and every one of us are offered 20 hours a year of family time to make sure family always gets top priority.
Salaries
Posted range
$115K/yr – $135K/yr
Taken straight from the job posting.
Performance Marketing median pay in the United States
Most pay falls between $85K and $149K. Based on 901 salaries.
Marketing Team
Marketing Team Size
10 (10% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
45.5K
Monthly Google Ads Budget
$2K
Traffic Source Mix
Search
41.4%
Direct
42.5%
Referral
7.8%
Social
6.4%
Paid
1.5%
Headcount Trend
Current headcount: ~97
News about Mommy's Bliss
Links
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