Performance Marketing Manager, Meta at MasterClass | California, MO | $135K/yr – $160K/yr

Performance Marketing Manager, Meta

California, MO (Remote)

$135K/yr – $160K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own Meta ads at scale by building structure, budgets and measurement that hit CPA and ROAS while partnering with growth, creative and engineering to optimize funnel and on-site conversion.

Meta Growth Engine: Own campaign architecture, budget allocation, and reporting tied to CPA/ROAS targets.
AI-Driven Ops: Build workflows and automations across reporting, optimization, and QA to cut manual work.
Creative & Funnel Testing: Run rigorous experiments across creative, audiences, bidding, and landing-page/funnel changes with cross-functional alignment.

Job Description

Responsibilities

Own and scale MasterClass's Meta advertising end-to-end — campaign structure, implementation, budget allocation, reporting, and the bottom line — against CPA and ROAS targets.
Optimize all areas of our performance marketing as it relates to Meta, including landing page optimization, catalog management, creative development and execution and event management. If it runs through Meta Ads Manager, your eyes have been on it.
Dissect the purchase funnel with Growth Product, MarTech, and Data — connecting ad-layer signals to on-site conversion and partnering on landing-page and funnel experiments that lift performance.
Work hand in hand with AI, building workflows and automations across reporting, optimization, and QA that remove manual work so the team can focus on strategy.
Design and run rigorous tests across creative, audience, bidding, and measurement; present clear learnings and recommendations to leadership; and stay decisive under pressure during launches and high-stakes moments.

Requirements

5+ years of experience in Meta Ads Manager running large, complex paid-social accounts and optimizing to CPA or ROAS targets — you've owned a major account, not just supported one.
2+ years in a manager role with proven examples working cross functionally with growth, creative and engineering teams.
Enthusiasm for working hand in hand with AI, with real examples of building workflows or automations that reduced manual work for you or your team.
Strong analytical skills — comfortable pulling data, running tests (A/B, and ideally incrementality or lift), and making data-informed decisions.
Excellent verbal and written communication, with experience presenting to senior stakeholders.
Bachelor's degree or equivalent experience.

Nice to have

Bonus points for: agency or in-house experience at a high-growth DTC or subscription business
advanced Meta tooling (Advantage+/ASC at scale, value-based bidding, CAPI)
SQL, Looker, or Amplitude
DCO / creative-automation platforms
incrementality or Media Mix Modeling experience
managing contractors or a small team.

Benefits

equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more)
MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

MasterClass

3.3 Glassdoor

Launched in 2015, MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Anna Wintour’s office, and Ron Finley’s garden. Get inspired by RuPaul, perfect your pitch with Shonda Rhimes, and discover your inner negotiator with Chris Voss. Each class features about 20 video lessons, at an average of 10 minutes per lesson. You can learn on your own terms — in bite-sized pieces or binge it all at once. Cinematic visuals and close-up, hands-on demonstrations make you feel one-on-one with the instructors, while the downloadable workbooks help reinforce your learning. With MasterClass, you can stream thousands of lessons anywhere, anytime, on mobile, desktop and TV.

Founded in 2015

San Francisco, California, USA

757 employees (162 in marketing)

www.masterclass.com

53% recommend to a friend

65% CEO approval