Responsibilities

• Execute the digital marketing plans specific for Amazon and Walmart that align with Medline’s business goals and objectives to drive sell-through results, optimizations, and best practices across regions leveraging media, digital merchandising, content, and data.
• Collaborate with marketing colleagues and business account managers to drive coordinated plans and be responsible for achieving a set of KPIs; track and report on execution including annual approach, investment plan and key initiatives to senior leaders.
• Partner with division leadership and retail counterparts to develop and activate quarterly learning agenda to ensure continuous test and learn that will advance capabilities, improve customer experience, and drive sell-thru.
• Build strong working relationships with account and internal partners to drive category growth and create mutual value for customers and for Medline.
• Strengthen the perception of Medline as both an internal and external strategic business partner by sharing insights and information about market trends, technological innovation and customer needs.
• Support the eCommerce team and agency partners to define and execute the paid search strategy, campaign optimization and reporting results for Amazon and last mile delivery partners.
• Collaborate with internal teams on leading Amazon full funnel marketing activations including strategy and creative development with agency partners.
• Collaborate internal team & with customer to identify white space opportunity, competitive analysis and create value via packaging & consumer messaging.