Responsibilities

• Own paid acquisition strategy and execution across Google Ads, LinkedIn, Meta, YouTube, and retargeting channels
• Manage campaign setup, audience strategy, bidding, budgeting, creative testing, and optimization
• Build and scale qualified pipeline-generating paid programs focused on SQLs, Revenue, and CAC
• Monitor performance daily and make data-driven optimization decisions across campaigns, landing pages, and creative
• Partner with Content, Web, Sales and Product Marketing to develop high-performing ad creative and messaging
• Improve conversion tracking, attribution, and funnel measurement across the marketing stack
• Analyze campaign performance and communicate insights clearly to leadership
• Launch and evaluate experiments across targeting, creative, offers, landing pages, and new acquisition channels
• Collaborate with Sales to improve lead quality and pipeline conversion
• Help build scalable reporting infrastructure and performance dashboards

Requirements

• 4–7 years of experience in performance marketing or paid acquisition, preferably in B2B SaaS
• Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads
• Strong understanding of conversion tracking, attribution, pixel/CAPI implementation, and funnel analytics
• Experience managing meaningful paid media budgets with clear pipeline or revenue accountability
• Strong analytical skills and comfort working with marketing performance data
• Experience running structured A/B tests across ads, audiences, landing pages, and offers
• Familiarity with HubSpot, Salesforce, Google Analytics, and modern marketing analytics tooling
• Ability to operate independently in a fast-moving startup environment
• Strong preference for candidates with agency experience or experience managing multiple accounts/business lines simultaneously
• Excellent communication skills and strong attention to detail

Preferred

• Experience in fintech, accounting, finance, or SMB SaaS
• Experience with ABM channels (LinkedIn, Direct Mail, and offline channels)
• Digital Marketing Agency background
• Familiarity with offline conversion tracking and revenue attribution models
• Experience collaborating closely with RevOps or Marketing Ops teams