Performance Marketing Manager

Ramsey, NJ (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media, SEO, and CRO to align with GTM priorities and growth targets.

  • Own paid media strategy across search, social, programmatic, and ABM channels.
  • Strong SEO strategy including technical, on-page, and intent-based optimization.
  • Lead CRO roadmap for landing pages, forms, CTAs, and offers with testing.

Job Description

Responsibilities

  • Own the manage paid media strategy across search, social programmatic, and ABM channels.
  • Set performance targets tied to pipeline, CAC, CPL, and revenue targets.
  • Oversee and optimize budget allocation, pacing, and forecasting.
  • Direct and manage agency partners to ensure high‑quality execution, testing, targeting precision, and performance reporting.
  • Align paid programs with GTM priorities, campaign launches, and ICP strategies.
  • Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops.
  • Lead the SEO strategy and roadmap, including traditional search and AI-powered search visibility.
  • Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces (e.g., AI Overviews, ChatGPT-style answers).
  • Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility.
  • Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation.

Requirements

  • 7+ years in performance marketing, growth, or demand generation roles
  • Experience owning paid media strategy
  • Strong SEO strategy and optimization experience, including technical, on-page, and intent-based SEO
  • Understanding of schema, structured data, and content discoverability
  • Familiarity with AI-driven search behavior and emerging generative search experiences
  • Proven experience with CRO, experimentation, and funnel optimization
  • Strong analytical skills with tools like GA4, Looker, Salesforce Marketing Cloud
  • Proven ability to synthesize detailed information into executive‑level insights, clearly articulating business impact, optimization opportunities, and recommended actions to leadership
  • Strong collaboration skills
    Konica Minolta Business Solutions Canada logo

    Konica Minolta Business Solutions Canada

    Everyday, Konica Minolta’s more than 41,000 employees across the globe work to enable their clients, coworkers and partners to succeed in reaching their maximum potential. We are passionate about making an impact on the lives and businesses of those around us through a commitment to the delivery of quality products and services, the professional and personal development of our employees, and most of all to the satisfaction of our customers. We’ve come a long way since the company first started selling photographic materials in 1873. Konica Minolta has grown to become a leader in the development of office technology, information management software and cloud solutions, production and industrial print technologies, IT security and software, and more. For more information, visit www.konicaminolta.ca and also follow us on: Facebook: https://www.facebook.com/konicaminoltacanada/ Twitter: @KonicaMinoltaCA YouTube: https://www.youtube.com/user/KonicaMinoltaCanada--Quotidiennement, plus de 41 000 employés répartis dans les bureaux de Konica Minolta partout dans le monde aident leurs clients, leurs collègues et leurs partenaires à exploiter leur plein potentiel. Nous sommes passionnés par l’effet que nous pouvons avoir sur les entreprises de nos milieux respectifs et sur la vie de ceux qui nous entourent, non seulement par l’offre de produits et services de qualité, mais aussi la croissance personnelle et professionnelle de notre personnel et, surtout, la satisfaction de nos clients. Depuis le moment où nous avons commencé à vendre du matériel photographique en 1873, nous avons fait beaucoup de chemin. Konica Minolta est devenue un chef de file dans bien des domaines, notamment la création de technologies de bureautique, de logiciels de gestion de l’information et de solutions infonuagiques, le développement de technologies d’impression industrielle et de production, et la mise au point de logiciels et de solutions de sécurité des TI.

    Mississauga, Ontario, CAN
    512 employees (20 in marketing)

    Traffic Signals

    Monthly Visitors
    17.4K
    Traffic Source Mix
    Search
    45.8%
    Direct
    42.9%
    Referral
    7%
    Social
    2.8%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~512

    Marketing Team

    Marketing Team Size
    10 (2% of company)
    Median Career Experience
    11 years
    Median Tenure
    4.8 years

    Recent News