Responsibilities

• Own end-to-end paid media for our incubated brands in the wellness and viral marketing tool space, from strategy to launch to optimization, with primary focus on Meta Ads.
• Live inside Meta Ads Manager: build and scale campaigns across Facebook and Instagram, run rigorous creative and audience testing, manage budgets, and optimize toward ROAS, CAC, and CPA targets that move the business.
• Architect the full Meta stack: pixel and Conversions API setup, custom and lookalike audiences, catalog/Advantage+ Shopping campaigns, retargeting flows, and clean attribution windows. You know the platform cold and don't need a deck to explain why a campaign is underperforming.
• Expand paid efforts into TikTok Ads (Spark Ads, TikTok Shop ads), YouTube, and emerging platforms.
• Lead creative for ads end-to-end: write briefs, direct internal teams and AI tools, partner with editors and creators, and ship a steady flow of fresh ad creative built to win the auction.
• Run our affiliate engine alongside paid: TikTok Shop sampling, ShopMy, etc.
• Recruit, brief, and manage creators and affiliates — building programs that scale and feed our paid funnel with whitelisting and Spark Ad permissions.
• Report on performance weekly to the founders. What's working, what's not, what we're testing next.
• Stay obsessed with platform updates, new ad formats, affiliate trends, and the creators making it all move.

Requirements

• Based in New York City and excited to work alongside our team in-person.
• 3–5 years of hands-on paid media experience, ideally for DTC brands, creator-led businesses, or fast-moving startups. You've personally managed meaningful monthly spend and can point to campaigns where you drove the result.
• Fluent in the Meta ecosystem: Business Manager, Ads Manager, Events Manager, Commerce Manager, Pixel + Conversions API, Advantage+ Shopping, dynamic creative, catalog ads, and iOS 14+ attribution realities. You know the difference between a creative problem, an audience problem, and a tracking problem.
• You have a point of view on hook variation, concept volume, creative refresh cadence, and how to read a creative report.
• Working knowledge of TikTok Ads Manager and YouTube Ads, with the appetite to go deeper on both.
• Strong creative instincts. You can write a brief that gets the right ad made, give sharp feedback, and tell the difference between a hook that works and one that just sounds good in the doc.
• Comfortable in analytics and attribution tools and obsessive about clean tracking.
• You think in funnels and feeds simultaneously and can ladder a single creator post into a full-funnel paid strategy.
• Familiarity with generative AI tools for creative ideation and workflow efficiency.

Nice to have

• You've scaled a Meta account from sub-$10k/month into six figures (and lived to tell the tale).
• You've launched a brand from zero to one and have the screenshots to prove it.
• You've built a creator/affiliate program from scratch and watched it actually move revenue.
• You can edit a TikTok in a pinch, or at least know exactly what to ask of the editor who will.
• You have strong opinions about attribution and aren't shy about them.

Benefits

• Be an integral part of a young and innovative agency at the ground level, and play a leading role in building our incubated brands into the next generation of Gen Z–first companies.
• Opportunity for growth as the company expands.
• Creative freedom to experiment, test, and contribute big ideas.