Performance Marketing Manager

Carlsbad, CA (On-site)

$80K/yr – $100K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the scalable ad-ops engine for multi-client Meta campaigns, combining AI-powered content and automation with a repeatable workflow that feeds product and organic content strategy.

  • Own repeatable ad operations: intake, onboarding, creation, optimization, and reporting across clients.
  • Build AI-driven content workflows for ad copy, briefs, landing pages, and hooks to scale creative output.

Job Description

Responsibilities

  • Build the DFY ads service system — intake, onboarding, ad creation, optimization, reporting — as a scalable, repeatable operation
  • Manage Meta ad campaigns for multiple coaching clients simultaneously - Create content using AI tools: ad copy, creative briefs, landing page copy, hooks
  • Use AI agents (Claude Code, etc.) to automate reporting, research, and workflow - Hire and manage a part-time assistant within your budget
  • Contribute to CoachIQ's own organic content strategy (social, email, YouTube)
  • Surface what's working and help productize it

Requirements

  • Proven Meta Ads experience — you know what makes a campaign work and you've managed real budgets
  • AI-native marketer — you've built prompting workflows, used AI for content at scale, or automated marketing tasks with AI tools
  • Curious and self-directed — AI is changing fast; we want someone who stays ahead of it out of genuine interest, not obligation
  • Systems thinker — you see a repeatable process where others see a pile of tasks
  • Content intuition — you can write a punchy hook, brief a creative, or spot why an ad isn't converting

Preferred

  • Bonus: experience marketing to small business owners, creators, or service professionals
  • Bonus: experience in marketing in a Vertical SaaS platform

Benefits

  • Health and Dental
  • Dental insurance
  • Health insurance
CoachIQ logo

CoachIQ

CoachIQ is a digital coaching platform that empowers a sports coach to monetize their expertise and coach more athletes, better.

Founded in 2019
Encinitas, California, USA
8 employees (2 in marketing)

Traffic Signals

Monthly Visitors
15.4K
Traffic Source Mix
Search
9.6%
Direct
43.1%
Referral
33.8%
Social
9.8%
Paid
2.4%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
2 (25% of company)

Funding

Total Funding
$1.3M
Last Raise
$1.3M
Pre Seed, 1 years ago

Funding History

  • Dec 2024
    Pre Seed • $1.3M