Performance Marketing Lead

Responsibilities

• Own the budget and the strategy
• Deploy a nine-figure annual paid media budget across channels, shifting spend every week toward where it earns the best return
• Set performance goals with the CEO and report progress against them
• Open new channels: design the first tests, read the results quickly, and scale or cut.
• Build out our creative testing framework: we have a first version, and you'll turn it into a repeatable system for what to test, how much to spend on each test, and when a result is clear enough to act on
• Launch new ads at high volume, with clean setup, tracking and targeting on every one.
• Set the thresholds that decide when a test has enough spend and conversions to move into scaling campaigns, keep testing, or be turned off, and apply them consistently
• Turn off losing ads promptly and put more budget behind the winners
• Check every launch before it goes live (copy, links, tracking, placements, targeting and assets) so errors are caught before they cost money
• Keep a clear log of every test: what launched, what won, what lost, and what's worth trying next, so each round builds on the last

Requirements

• 5+ years of hands-on direct-response media buying, including mobile app campaigns at scale, with deep expertise in Meta and TikTok
• Experience running Snapchat, X, Apple Search Ads, and DSPs or app networks such as Moloco, AppLovin or Google App Campaigns
• A track record of running high-volume creative testing and turning winning ads into campaigns that scale
• Experience owning a large paid budget across several channels and allocating it based on results
• Strong command of unit economics and performance measurement
• A curious, experimental mindset: you enjoy trying new strategies, channels and formats, and you'd rather run a quick test than debate an idea
• Good judgment on when an ad or channel has earned enough data to scale, needs more testing, or should stop
• Comfort using AI tools for performance analysis, and a habit of looking for faster ways to work
• The organization to keep hundreds of live ads straight across many platforms, and the precision to launch fast without mistakes
• The ability to explain results plainly and turn them into clear recommendations for the creative team

Preferred

• Experience with web-to-app funnels
• Experience buying in policy-sensitive categories such as gaming, fintech or real-money products
• Experience launching new paid channels from zero
• Experience using platform APIs or automation to launch and manage ads at scale
• Interest in collectibles, trading cards, sports or gaming

Benefits

• Competitive compensation and benefits. We offer competitive salary, meaningful equity, healthcare, vision, dental, 401(k), and $30 of DoorDash credit each for lunch and dinner every workday.