Performance Marketing Lead at Hazelden Betty Ford Foundation | Center City, MN

Hazelden Betty Ford Foundation

Performance Marketing Lead

Center City, MN (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and execution for Hazelden Betty Ford in a hybrid Center City, MN role.

Own paid search, paid social, and display across channels to drive high‑quality traffic, conversions, and inquiries.
Must-have: 5+ years managing paid media with ROI‑driven results and proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics.
Standout: Hybrid role requiring commutable proximity to Center City, MN and cross‑functional collaboration.

Job Description

Responsibilities

This is a hybrid opportunity - the ideal candidate must be commutable to our Center City, MN location.
The Performance Marketing Lead (Paid Channels) oversees all paid digital acquisition programs designed to drive high quality traffic, conversions, patient inquiries, and donor engagement.
This role manages, optimizes, and scales Hazelden Betty Ford’s paid search, paid social, display, audience targeting, and other performance oriented advertising channels—focusing exclusively on paid media strategy and execution.
Core duties reflect established performance marketing responsibilities, including paid advertising, ROAS improvements, and multichannel optimization.
Paid Media Strategy and Execution
Optimization and Continuous Improvement
Cross Functional Collaboration
Analytics, Reporting, & Insights

Requirements

Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
5+ years experience managing paid media campaigns (SEM, paid social, display, video) with measurable success
Strong proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics
Demonstrated ability to optimize largescale ad budgets and deliver ROI driven outcomes
Experience with conversion tracking, attribution, and data driven campaign management
Must be commutable to Center City, MN location (hybrid)

Preferred

Google Certification: Adwords, Analytics, CRO

Benefits

Competitive Health, Dental and Vision Plans
Retirement savings plan with employer match
Paid time-off
Tuition reimbursement

Hazelden Betty Ford Foundation

4.0 Glassdoor

The Hazelden Betty Ford Foundation is the nation's largest nonprofit treatment provider, with a legacy that began in 1949 and includes the 1982 founding of the Betty Ford Center. With 17 sites in California, Minnesota, Oregon, Illinois, New York, Florida, Massachusetts, Colorado and Washington, the Foundation offers prevention and recovery solutions nationwide and across the entire continuum of care for youth and adults. The Foundation includes:•the nation's largest recovery publishing house•a fully-accredited graduate school of addiction studies•a dedicated addiction research center•intensive educational programs for medical students and professionals•community and school-based prevention programs and services•unique family and children’s programs•an influential institute for recovery advocacy and policyDiversity, Equity and Inclusion at the Hazelden Betty Ford FoundationOur collective ability to meet the challenges of today and thrive in the future is directly connected to having a diverse workforce, an inclusive culture, a strong presence in diverse communities, and the provision of culturally responsive care. To that end, in early 2019, the Hazelden Betty Ford Foundation embarked on a strategic and sustainable journey for change in procedures, decision-making processes and the allocation of resources.Learn more about what we are doing to affect long-term, sustainable change. https://www.hazeldenbettyford.org/about-us/diversity-equity-inclusionDo Meaningful WorkInterested in learning more about what it's like to work at Hazelden Betty Ford? Learn more from some of our current employees: https://www.youtube.com/playlist?list=PLfBfcXEyM_XO_jDB4PC2vZZX9H7OOBuCySearch our current job openings and join our team today: https://www.hazeldenbettyford.org/about-us/support/careers

Founded in 1949

Center City, Minnesota, USA

1.4K employees (70 in marketing)

www.hazeldenbettyford.org

76% recommend to a friend

82% CEO approval