Responsibilities

• Own paid acquisition, conversion optimization, analytics, landing pages, experimentation, and our overall growth strategy.
• Guide the strategy for our YouTube channel as an important part of that growth.

Requirements

• Analytical Skills and Data Analysis capabilities to interpret performance metrics and guide optimization decisions.
• Effective Communication skills to present insights, collaborate with stakeholders, and explain complex data in clear, practical terms.
• Performance Management skills to set goals, monitor KPIs, and manage marketing initiatives against defined targets.
• Performance Testing experience to design and run experiments, including A/B tests, and implement findings into campaign improvements.
• Experience in digital marketing, growth marketing, or paid media (e.g., search, social, email funnels) is highly beneficial.
• Familiarity with analytics tools (such as Google Analytics or similar platforms) and basic marketing automation or CRM systems is preferred.
• Ability to work independently in a remote environment, manage multiple projects, and adapt quickly to evolving client needs.

Preferred

• experience in healthcare or another regulated industry (legal, insurance, financial services, etc.). This is a strong plus, not a requirement.