Responsibilities - Own and execute integrated performance strategy across Paid Media and SEO. - Set goals, KPIs, and campaign strategy across platforms and search environments, tailored to each client's growth stage and service focus. - Lead and mentor a team of paid media managers and SEO managers (plus freelancers) — building accountability, communication, and real ownership, not just task completion. - Partner with project managers and leadership to forecast capacity, set priorities, and resolve bottlenecks before they become client problems. - Maintain strong QA and reporting processes for both paid and organic — where 'reported' and 'actually true' are the same thing. - Identify and prioritize cross-channel growth opportunities — campaigns, content strategy, local SEO, landing pages, and testing. - Ensure paid and SEO strategies reinforce each other and align with client goals, seasonal cycles, and budgets. - Act as the internal escalation point for performance issues and strategic pivots — present and accountable, not reachable only after the fact. - Direct strategy, execution, and optimization across Google, Meta, LinkedIn, and Microsoft Ads. - Review and support ad copy, campaign structure, pacing, targeting, and platform fit. Requirements - 4+ years leading paid media campaigns and SEO strategy - Managed and mentored a multi-disciplinary team (paid + SEO + freelancers) - Blend high-level strategic leadership with hands-on support — comfortable getting into the account when it moves the outcome - Can lead integrated strategy and reporting across both paid and organic search - Are highly analytical and can turn data into direction for others — then make sure the direction gets executed - Owns performance across both paid and organic channels — and knows how to lead, teach, and inspire others to deliver measurable results, honestly and on budget Nice_to_have - Experience with HubSpot or similar CRMs - Comfort with Google Analytics, Search Console, SEMrush, and AI-visibility / GEO tracking tools (e.g., Peec, Local Falcon) - Familiarity with GA4 reporting, budget forecasting, and attribution modeling - Working knowledge of technical SEO (site structure, schema, page speed) - Background in the lawn, landscape, or outdoor living industries - Familiarity with the StoryBrand messaging framework - Ability to build client-facing performance narratives and recommendations Benefits - PTO: 15 days to start (combination of vacation and sick) plus paid holidays - 401(k) with match - Health insurance (medical, dental, vision): 100% of the medical premium paid for the employee. Have your own insurance? Opt out and receive a weekly opt-out pay perk. - $500 annual equipment reimbursement - Monthly perks (snack, tea/coffee subscriptions) - Paid training and professional development