Responsibilities

• Collaborates closely with the Vice President of Marketing to develop strategic paid media plans and budget
• Lead, develop, and manage a team of 3 responsible for paid media and SEO/AEO
• Own end-to-end paid media strategy and execution across paid search (Google/Bing), paid social (Meta, Pinterest, YouTube), programmatic display, and retargeting
• Drive SEO strategy across community and brand web properties, ensuring visibility in both traditional search and emerging AI-driven search experiences (ChatGPT, Perplexity, Google AI Overviews)
• Manage and optimize budgets across all communities and markets to hit cost-per-lead and cost-per-sale targets through audience segmentation strategies targeting move-up buyers, first-time buyers, and age-qualified communities
• Oversee new home listing syndication and co-op advertising with Realtor partners (Zillow, Realtor.com, NewHomeSource)
• Build and own full-funnel reporting from impression through contract, connecting media spend to sales outcomes, inclusive of corporate and division level spend
• Manage attribution modeling across online and offline touchpoints including walk-ins, phone, web, and Realtor referral
• Deliver regular performance dashboards to sales, division presidents, and executive leadership
• Partner with sales operations to optimize lead routing, follow-up cadences, and speed-to-lead within the CRM

Requirements

• Proven experience managing and developing a small team
• Proficiency in Google Ads, Meta Business Manager, Google Analytics 4, and CRM platforms
• Hands-on experience with SEO strategy, including technical SEO, content optimization, and local search
• Familiarity with AI search platforms and how generative AI is reshaping search behavior and homebuyer discovery
• Strong analytical skills with the ability to connect media metrics to business outcomes
• Experience with full-funnel attribution in a long sales cycle environment
• A Bachelor’s Degree in Marketing, Communication, or a related field.
• 7+ years in performance or digital marketing, with 3+ years in a director-level role.

Preferred

• Prior experience in homebuilding, real estate, or residential development
• Familiarity with new home listing platforms (NewHomeSource, BDX, Zillow New Construction)
• Experience with builder-specific CRMs (Lasso, Sales Simplicity, HubSpot)
• Understanding of new home sales processes and Realtor co-op dynamics

Benefits

• Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.