Performance Marketing Director at The British School of Amsterdam | New Mexico, USA

The British School of Amsterdam

Performance Marketing Director

New Mexico, USA (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Own performance marketing leadership across paid channels to maximize ROI and student inquiries for a school-marketing program.

Develop and execute performance marketing strategies across paid search, social, display, affiliate, and programmatic channels.
Must-have: 5+ years in performance or growth marketing leadership with experience managing major platforms.
Standout: Ability to lead large budgets and cross-functional CRO initiatives with data-driven insights.

Job Description

Responsibilities

Develop and execute comprehensive **performance marketing strategies** across multiple digital channels including paid search, paid social, display, affiliate, and programmatic advertising
Manage and optimize **large-scale paid media budgets** to maximize ROI and customer acquisition
Lead campaign planning, implementation, testing, and performance optimization
Analyze campaign performance using data analytics tools and provide actionable insights for continuous improvement
Oversee **conversion rate optimization (CRO)** initiatives across landing pages and marketing funnels
Collaborate with product, design, and analytics teams to improve customer acquisition strategies and user journey performance
Monitor key marketing metrics including CAC, ROAS, LTV, CTR, and conversion rates
Implement advanced tracking, attribution modeling, and reporting frameworks
Manage relationships with marketing platforms, technology vendors, and external agencies
Prepare performance reports and present strategic insights to senior leadership

Requirements

Bachelors degree in Marketing, Business, Data Analytics, or a related field
5+ years of experience in performance marketing or growth marketing leadership roles
Proven experience managing paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other major platforms
Strong knowledge of marketing analytics, attribution modeling, and campaign optimization techniques
Experience with marketing tools such as Google Analytics, HubSpot, Salesforce, or similar platforms
Advanced analytical skills with the ability to interpret complex data and drive strategic decisions
Strong leadership and project management skills
Excellent written and verbal communication skills for remote collaboration
Must possess valid U.S. work authorization (U.S. citizen, permanent resident, or valid work permit)

Preferred

Experience scaling high-growth digital marketing programs
Familiarity with A/B testing, marketing automation, and funnel optimization
Experience working in remote or distributed marketing teams
Knowledge of AI-driven marketing tools and predictive analytics

Benefits

Fully remote work environment within the United States
Flexible work schedule
Opportunity to lead high-impact digital growth initiatives
Collaborative and innovation-focused culture
Professional development and career advancement opportunities

The British School of Amsterdam

The British School of Amsterdam is an independent co-educational non-profit school providing world class teaching and learning for children from 3 to 18. Based in in the south of the city of Amsterdam, the school is organised into three sections: Early Years (3-6 years), Juniors (6-11 years) and Seniors (11-18 years) each with its own Head and team of staff. We currently have 1,100 pupils across the school. The British School is directed by a whole school leadership team comprising the Principal, Bursar and the Heads of the Early Years, Junior and Senior Schools. The Support Department consists of admissions, data management, finance, IT, facilities, catering, marketing and HR.Our school offers a stimulating and caring environment, enabling all children to realise their full potential academically and to develop the skills and confidence for a fulfilling and responsible life in a changing society. We believe that education should nurture a love of learning, a sense of curiosity, a sense of self-worth and the worth of others, a global awareness and a sense of responsibility. As a school, we seek to develop inquiring, imaginative, fascinated, knowledgeable and caring young people with an eagerness for knowledge and a sense of value. Together, we aim to provide young people with the skills they will need to make informed choices in a moral context throughout the rest of their lives.As a British international school, we are proudly non-selective with high expectations of all pupils and staff. Our staff are the school's greatest asset; they are professional, caring, committed and work together, whatever their role, to provide the best possible education for the children in our care.

Amsterdam, North Holland, Netherlands

148 employees (4 in marketing)

www.britams.nl