Responsibilities

• Own channel-level execution and strategy, collaborating closely with a growth manager and director to deliver exceptional growth results for a portfolio of exciting clients in their growth phase
• Execute and manage paid media campaigns on platforms such as Google Ads, Meta, TikTok, CTV, YouTube, and a variety of others
• Conduct keyword research, audience segmentation, and constant experimentation to drive performance improvements
• Monitor campaign performance metrics (CPA, ROAS, etc.) and implement optimizations to achieve client goals
• Collaborate and communicate directly with the client’s team- taking performance reports, implementing insights to communicate the “why” things are happening, and what are our next steps on the back of them
• Draw insights from creative testing, and collaborate with creative teams to inform and guide exceptional campaign assets and creative strategy.
• Stay updated on the latest trends, tools, and strategies in paid media and digital marketing.
• Manage budgets and time effectively, ensuring spend aligns with campaign goals and timelines.

Requirements

• 2-3 years proven experience managing paid media campaigns across multiple platforms, like Google Ads and Meta Ads
• A passion or natural curiosity for digital marketing, and an inner drive to take channel knowledge to learn and improve into a generalist marketer
• Proficiency in tools like Google Ads, Meta Business Manager, and Google Analytics
• Demonstrated ability to analyze data, draw actionable insights, and make data-driven decisions
• Practical measurement knowledge: pixel/CAPI basics, UTMs, conversion events, GA4 fundamentals, and an understanding of “what can go wrong"
• Good organizational skills, with the ability to manage multiple projects and deadlines
• Strong communication skills in English - both written and verbal - to be able to explain performance changes and next steps in plain language to clients

Preferred

• Experience working in Google + Meta Ads
• Experience working in an agency environment or managing multiple clients simultaneously.
• Working knowledge of statistics
• Experience working in App Marketing
• Experience operating and working with annual budgets of $5M+

Benefits

• Competitive salary
• Fully remote work environment
• 401(k)
• Unlimited PTO
• Pays 100% Health, Vision & Dental Insurance for US Employees
• Pays 100% Health, Vision & Dental Insurance for Canada-based Employees
• Opportunities to travel
• Flexible work hours based on the traditional schedule
• Working with a team of marketing nerds striving to find the cutting edge of our trade
• Work anywhere — We are a 100% remote company (even prior to COVID)