Performance Marketer

Responsibilities

• Build and own Peregrine’s central performance marketing function from the ground up, establishing the systems, playbooks, workflows, and operating rhythms that power customer acquisition and expansion as part of the Digital Marketing Studio build-out
• Own performance marketing strategy and execution end-to-end, including budget allocation, forecasting, prioritization across segments and markets, and accountability for engagement, pipeline, and ROI targets. This is a hands-on role.
• Contribute to ad copy, creative (in collaboration with our in-house Design team), and landing page creation
• Instrument and manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, reporting, experimentation (incrementally and lift testing), and full-funnel performance metrics used to guide investment decisions
• Design, launch, and optimize global paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats, managing performance from awareness through expansion
• Serve as the in-house expert on performance channels, partnering with product marketing, field marketing, GTM operations, and growth marketing to support segment-level revenue goals
• Build and deploy AI-native systems to accelerate creative development, increase testing velocity, improve personalization, and automate performance analysis
• Contribute to SEO/AEO/GEO strategy

Requirements

• Direct experience owning performance marketing execution across paid search and paid social, with exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in a B2B/B2G context
• Demonstrated ability to build performance marketing systems where none existed; comfort operating with ambiguity and imperfect data
• Deep expertise in channel evaluation and optimization, including building cross‑channel dashboards and performance management workflows
• Hands‑on experience designing and executing incrementality or causal measurement frameworks (e.g., lift tests, geo‑tests, structured experimentation)
• Familiarity with DSPs, OOH formats, and managing ad inventory to support regional surge campaigns
• Proven use of AI‑native workflows to evolve performance marketing execution (e.g., creative iteration, testing velocity, personalization, automation, insight generation)
• Working knowledge of MAPs, CRMs, and modern BI / analytics tools
• Involvement with or exposure to AI-native or highly technical ad environments

Preferred

• Experience working with or at an AI-native or highly technical ad agency is a plus
• Familiarity with SEO/AEO/GEO concepts and experience using paid media and traffic insights to contribute to keyword and content strategy
• Ownership mindset - you’re constantly driving toward better ways to get to outcomes, not just turning dials to tweak point metrics

Benefits

• Annual Salary + Benefits + Equity (if applicable) + Bonus (if applicable)
• Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, certifications or licenses, and specific work location. Information on the benefits offered is here .