A4Assist

Performance Growth Marketing Lead

New City, NY (On-site)

$120K/yr – $175K/yrSenior Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the paid acquisition strategy across paid social, paid search, and emerging channels, driving pipeline and revenue growth while optimizing CAC.

  • Lead rapid experimentation and scale campaigns from testing to impact
  • Collaborate cross-functionally with Sales, Product, and Marketing to uncover new growth opportunities
  • Own analytics, attribution, and efficiency to maximize ROI across channels

Job Description

Responsibilities

  • Own the paid acquisition strategy across paid social, paid search, and emerging channels
  • Take direct accountability for pipeline, revenue growth, and CAC efficiency
  • Scale acquisition while balancing growth targets with overall business and marketplace health
  • Develop hypotheses, run experiments, and iterate quickly across campaigns and landing pages
  • Analyze creative performance and identify opportunities to improve conversion
  • Apply strong knowledge of incrementality, attribution, experimentation, and test design
  • Work cross-functionally with Sales, Product, Operations, and Marketing to identify new growth opportunities
  • Lead high-velocity creative testing and collaborate closely with creative teams
  • Build and optimize acquisition programs in a lean, highly autonomous environment

Requirements

  • 3–5+ years of experience in growth/performance marketing
  • 4+ years of hands-on experience owning paid acquisition is a strong plus
  • Proven track record scaling paid social and search while maintaining efficiency
  • Experience working at a high-growth startup or technology company
  • Strong analytical and quantitative skills
  • Comfortable working with ambiguity and making data-informed decisions
  • Experience with experimentation, attribution, CAC/LTV analysis, and funnel optimization
  • Ability to build programs from scratch and move quickly from testing to scaling
  • Marketplace or zero-to-one growth experience is a strong plus
  • Google Ads • Meta Ads • LinkedIn Ads • Google Analytics • Looker • SQL • Excel • Landing Page Tools • Attribution Platforms

Benefits

  • 100% covered health, dental, and vision insurance
  • 401(k) with employer match
  • Daily lunch and dinner
  • Unlimited PTO
  • $100/month wellness stipend
  • Pre-tax commuter benefits
  • Bi-annual team offsites
  • Relocation assistance, if needed
  • Visa transfers considered, including OPT and H-1B transfers

Salaries

Posted range

$120K/yr – $175K/yr

Taken straight from the job posting.

Performance Growth Marketing Lead

A4Assist · New City, NY · On-site