Responsibilities

• Growth & Customer Acquisition Drive patient and customer acquisition across multiple EPIC Health brands and service lines Launch and optimize campaigns across paid media, referral, partnership, community, and local marketing channels Build scalable acquisition strategies that increase volume while improving conversion efficiency
• Campaign Execution & Funnel Optimization Build, manage, and optimize marketing funnels from first touch through conversion Improve conversion rates and reduce acquisition costs through ongoing optimization Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth
• Testing & Performance Optimization Test new marketing ideas, audiences, offers, messaging, and creative regularly Conduct A/B testing across ads, landing pages, email, SMS, and conversion flows Analyze campaign performance and optimize based on ROI, CPL, CPA, conversion rate, and retention metrics
• Analytics & Reporting Monitor and report on growth KPIs and campaign performance Use data to identify opportunities, solve problems, and improve outcomes Build dashboards and performance reports to support leadership decision-making
• Cross-Functional Collaboration Collaborate closely with creative, operations, call center, and leadership teams to execute growth initiatives quickly Ensure alignment between marketing campaigns, operational capacity, and customer experience Support rapid iteration and execution across multiple brands and initiatives

Requirements

• Bachelor’s degree in Marketing, Business, or related field required
• 3+ years of experience in growth marketing, performance marketing, demand generation, or customer acquisition
• Proven ability to drive measurable growth and acquisition results
• Hands-on experience with: Meta Ads and Google Ads Paid acquisition and retargeting campaigns CRM and marketing automation platforms (Go High Level or similar) Google Analytics and performance reporting tools Strong understanding of conversion optimization, customer journeys, and marketing funnels
• Skills & Competencies Data-driven mindset with strong analytical and problem-solving skills Experience with A/B testing and performance optimization Comfortable working in a highly iterative, fast-moving environment Strong project management and execution skills Someone who prefers testing over overthinking and can move quickly from idea to execution

Preferred

• Experience in healthcare, wellness, membership, or multi-location service businesses
• Experience with local marketing and community-based acquisition strategies
• Familiarity with call center conversion workflows and lead management systems

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid Time Off and holidays
• Professional development and training opportunities
• Mission-driven, high-performance culture