Performance Growth Marketer

Miramar, FL (Remote)

$100K/yr – $170K/yrSenior LevelFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale Aria's paid acquisition engine from inception through measurement, optimization, and reporting.

Own end-to-end paid growth including strategy, tracking, and landing page optimization.
Build attribution, optimize CAC and 30-day retention with data-driven tests.

Job Description

Responsibilities

Build Aria’s paid acquisition engine from the ground up, starting with Google Search and Meta.
Set up campaigns, write ad copy, develop landing page briefs, implement tracking, and launch.
Make daily budget and scaling decisions based on data—not instinct.
Quickly eliminate what isn’t working and double down on what performs.
Develop a tracking and attribution system that identifies exactly what channel, campaign, and creative produced an agent who made a purchase and stayed active for 30 days.
Implement robust UTM structures and conversion events that track the journey from ad click to first purchase.
Focus reporting on meaningful metrics: CAC, activation rate, 30-day retention, and revenue per new customer.
Own creative strategy for paid campaigns, briefing the marketing team on concepts for execution.
Run structured creative tests, document outcomes, and build a library of winning approaches tailored to our unique audience.
Direct the optimization and conversion rate of landing pages tied to paid campaigns, working closely with dev and marketing.

Requirements

Minimum experience managing paid budgets of $30,000/month with direct CAC and ROAS accountability.
Mastery of Google Search and Meta Ads—capable of full campaign buildout, pixel tracking, conversion events, ad copy, and data analysis.
Expertise in direct response advertising aimed at a skeptical, experienced audience.
Proven experience building effective attribution frameworks connecting spend to real revenue; proficiency with UTMs and GA4 (or equivalent).
Comfortable as a solo contributor—building and owning all aspects of paid growth without a large supporting team.
Data-driven decision-maker; you build, hypothesize, test, and iterate based on numbers, not opinion.

Benefits

Role based in Miramar, FL; remote candidates with relevant experience considered.
Benefits are evolving as we scale. We are transparent about what’s offered during the hiring process. Compensation is structured to reward real impact.

Aria InsurTech

Aria InsurTech is the complete infrastructure for independent life insurance agents in the mortgage protection. We are not just a lead vendor. We are the operating system behind serious agent businesses — leads, CRM, back office, and training, built as one connected platform by a producer who lived the problem firsthand.Founder and CEO Vivian Weyll built a $1M/month agency in 12 months with only 56 writers at 87%+ persistency. Then she built the platform she wished she had.What agents run on Aria:📩 Aria Leads Platform: mortgage protection leads, mailing campaigns, and aged inventory with built-in policy suppression.🖥️ AriaDesk: field underwriting software with AI carrier recommendations, case management, and the Persistency Doubler that takes agents from the industry average of 45% to 87%+👩🏻🏫 AriaTraining: proprietary field-tested sales training for mortgage protection and final expense agents. By the numbers:✅ 4,000+ independent agents on the platform✅ 87%+ average persistency — industry average is 45%✅ Carrier-agnostic. IMO-agnostic. No conflicts.✅ Headquartered in Miramar, Florida. Aria works across all carriers and all markets. We represent none of them. We work for the agent.Whether you are a new agent building your first book of business or an agency owner scaling a team, Aria InsurTech is the infrastructure behind agents who build something that lasts.

Founded in 2021

Hollywood, Florida, USA

7 employees (2 in marketing)

ariainsurtech.com