Performance Growth Marketer

Responsibilities

• Build Aria’s paid acquisition engine from the ground up, starting with Google Search and Meta.
• Set up campaigns, write ad copy, develop landing page briefs, implement tracking, and launch.
• Make daily budget and scaling decisions based on data—not instinct.
• Quickly eliminate what isn’t working and double down on what performs.
• Develop a tracking and attribution system that identifies exactly what channel, campaign, and creative produced an agent who made a purchase and stayed active for 30 days.
• Implement robust UTM structures and conversion events that track the journey from ad click to first purchase.
• Focus reporting on meaningful metrics: CAC, activation rate, 30-day retention, and revenue per new customer.
• Own creative strategy for paid campaigns, briefing the marketing team on concepts for execution.
• Run structured creative tests, document outcomes, and build a library of winning approaches tailored to our unique audience.
• Direct the optimization and conversion rate of landing pages tied to paid campaigns, working closely with dev and marketing.

Requirements

• Minimum experience managing paid budgets of $30,000/month with direct CAC and ROAS accountability.
• Mastery of Google Search and Meta Ads—capable of full campaign buildout, pixel tracking, conversion events, ad copy, and data analysis.
• Expertise in direct response advertising aimed at a skeptical, experienced audience.
• Proven experience building effective attribution frameworks connecting spend to real revenue; proficiency with UTMs and GA4 (or equivalent).
• Comfortable as a solo contributor—building and owning all aspects of paid growth without a large supporting team.
• Data-driven decision-maker; you build, hypothesize, test, and iterate based on numbers, not opinion.

Benefits

• Role based in Miramar, FL; remote candidates with relevant experience considered.
• Benefits are evolving as we scale. We are transparent about what’s offered during the hiring process. Compensation is structured to reward real impact.