Senior Growth Strategist
Advantage HQ
USA (Remote)
$180K/yr - $320K/yrAgencyFull-timeSenior level5+ years exp.
20 hrs ago
Performance Growth Marketer
Miramar, FL (Remote)
$100K/yr – $170K/yrSenior LevelFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own paid growth from search to social for mortgage protection agents, tying CAC to revenue and 30-day retention through a rigorous attribution model.
- Channel Build and Management: Build Aria’s paid acquisition engine from Google Search and Meta onward.
- Tracking and Attribution: Implement UTMs and events to show which campaign and creative drove a paying, retained agent within 30 days.
- Creative Development: Own the paid creative strategy and run structured tests to build a library of winning approaches.
Job Description
Responsibilities
- Partner with the Partnership Manager to align paid acquisition with our proven affiliate pipeline, ensuring we attract experienced, mortgage protection-focused agents ready to become customers within 30 days.
- Work with AEs to maximize onboarding conversion rates from paid channels.
- Channel Build and Management: Build Aria’s paid acquisition engine from the ground up, starting with Google Search and Meta.
- Set up campaigns, write ad copy, develop landing page briefs, implement tracking, and launch.
- Make daily budget and scaling decisions based on data—not instinct.
- Quickly eliminate what isn’t working and double down on what performs.
- Tracking and Attribution: Develop a tracking and attribution system that identifies exactly what channel, campaign, and creative produced an agent who made a purchase and stayed active for 30 days.
- Implement robust UTM structures and conversion events that track the journey from ad click to first purchase.
- Focus reporting on meaningful metrics: CAC, activation rate, 30-day retention, and revenue per new customer.
- Creative Development: Own creative strategy for paid campaigns, briefing the marketing team on concepts for execution.
Aria Insurtech
Aria InsurTech is the complete infrastructure for independent life insurance agents in the mortgage protection. We are not just a lead vendor. We are the operating system behind serious agent businesses — leads, CRM, back office, and training, built as one connected platform by a producer who lived the problem firsthand.Founder and CEO Vivian Weyll built a $1M/month agency in 12 months with only 56 writers at 87%+ persistency. Then she built the platform she wished she had.What agents run on Aria:📩 Aria Leads Platform: mortgage protection leads, mailing campaigns, and aged inventory with built-in policy suppression.🖥️ AriaDesk: field underwriting software with AI carrier recommendations, case management, and the Persistency Doubler that takes agents from the industry average of 45% to 87%+👩🏻🏫 AriaTraining: proprietary field-tested sales training for mortgage protection and final expense agents. By the numbers:✅ 4,000+ independent agents on the platform✅ 87%+ average persistency — industry average is 45%✅ Carrier-agnostic. IMO-agnostic. No conflicts.✅ Headquartered in Miramar, Florida. Aria works across all carriers and all markets. We represent none of them. We work for the agent.Whether you are a new agent building your first book of business or an agency owner scaling a team, Aria InsurTech is the infrastructure behind agents who build something that lasts.
