Performance Creative Strategy Lead, Paid Media

Responsibilities

• Own creative strategy for performance marketing across paid social and beyond, from persona strategy to the creative roadmap and the testing plan behind it
• Build a persona playbook that spells out what to say, show, and test for each audience, and keep it current as results come in
• Run the loop from creative analysis to insight to strategy, partnering with paid media and data science on tagging, testing, and reading what drove performance
• Drive audience research, customer conversations, and competitive intel to deepen our understanding of who we bring in, scale what works, and find new audiences worth reaching
• Lead and develop a team of creative specialists across UGC, AI, and brand creative, and manage our UGC agency partner
• Feed what you learn about our users back into product and go-to-market, and help bring millions of new people into creative entertainment

Requirements

• 8+ years in creative strategy, with deep roots in performance marketing
• A track record of paid social creative strategy that drove subscriptions and conversions (not brand or awareness campaigns), with results you can speak to
• Experience at large, complex consumer companies with a wide range of audiences, selling everything from low-price subscriptions to higher-ticket plans
• Experience leading creative strategists and creatives while acting as the bridge between creative and paid media teams
• A sharp, clear communicator who can explain exactly how a strategy is built and why
• Relentlessly proactive: you go looking for the audience insight nobody handed you, and you care deeply about the people you're advertising to

Preferred

• Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience

Benefits

• Company Equity Package
• 401(k) with 3% Employer Match & Roth 401(k)
• Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
• 11 Paid Holidays + Unlimited PTO & Sick Time
• 16 Weeks of Paid Parental Leave
• Creative Education Stipend
• Generous Commuter Allowance
• In-Office Lunch (5 days per week)