Performance Creative Strategist

Responsibilities

• Own the creative strategy process from customer research and concept development through creative briefing, performance analysis, and iteration
• Partner with the team to identify opportunities, develop testable hypotheses, and continuously improve advertising performance
• Write clear creative briefs for designers, editors, and creators
• Analyze creative performance and report on what is working and why
• Collaborate with media buyers to align creative with campaign goals
• Create multiple variations from one concept for testing
• Maintain brand voice and consistency across client accounts
• Manage multiple projects and deadlines in a fast-moving agency environment
• Stay current with advertising trends, platform changes, and AI tools
• AI is part of modern creative production, and we expect our team to embrace it. You should be comfortable using AI for research and customer insight mining, angle and hook ideation, copy variations, script drafts, concept exploration, competitor analysis, and rapid testing

Requirements

• Strong copywriting skills, especially performance copy
• Understanding of Meta advertising and creative testing
• Ability to analyze creative performance data and act on it
• Ability to write clear, actionable creative briefs
• Strong understanding of consumer psychology, customer research, buying motivations, and audience segmentation, with the ability to translate customer insights into persuasive, performance-driven creative strategies
• Experience with DTC, e-commerce, performance marketing, or paid social advertising
• Experience with email marketing and Klaviyo (flows, campaigns, and segmentation)
• Ability to manage multiple clients and projects at the same time
• Strong organization and attention to detail
• Strong written and verbal communication

Preferred

• TikTok, Google, or LinkedIn advertising
• Landing page copy and CRO
• Shopify
• ClickUp
• Discord
• UGC and creator briefs

Benefits

• Medical, dental, and vision coverage available after the 90-day introductory period
• Time off: Paid vacation annually, accrued according to company policy