Performance Creative Strategist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive performance creative strategy for app and consumer tech brands through cross-functional collaboration and data-driven insights.

  • Own creative strategy and testing roadmaps across campaigns with Account and Growth teams.
  • Must-have: 3–5 years in performance creative strategy, copywriting, or growth marketing with a strong portfolio.
  • Collaborate with designers to produce scalable ad creative across formats and platforms.

Job Description

Drive performance creative strategy for app and consumer tech brands through cross-functional collaboration and data-driven insights.

  • Own creative strategy and testing roadmaps across campaigns with Account and Growth teams.
  • Must-have: 3–5 years in performance creative strategy, copywriting, or growth marketing with a strong portfolio.
  • Collaborate with designers to produce scalable ad creative across formats and platforms.

Responsibilities

  • Client Impact: Collaborate with Account and Growth teams to deliver creative strategies that drive measurable results for high-growth apps and consumer tech brands.
  • Data-Driven Strategy: Analyze campaign performance metrics, distill insights, and translate data into actionable creative testing roadmaps.
  • Creative Coordination: Partner closely with designers to concept, brief, and produce ad creative that scales across multiple formats and platforms.
  • Copywriting: Write high-converting ad copy across social, search, and display campaigns with a focus on clarity, persuasion, and brand alignment.
  • Market Research: Stay ahead of cultural trends, competitive landscapes, and category insights to inspire fresh creative strategies.
  • Platform Expertise: Develop strategies tailored to the nuances of major platforms, including Facebook, Google, TikTok, YouTube, and more.

Requirements

  • 3–5 years experience in performance creative strategy, copywriting, or growth marketing.
  • Strong portfolio of ad copy and creative strategy work.
  • Proven ability to collaborate with designers and cross-functional teams.
  • Comfortable interpreting performance data and making creative recommendations.
  • In-platform experience with all major ad platforms (Meta, Google, TikTok, YouTube).
  • Experience in apps or consumer tech highly preferred.
  • Familiarity working within detailed brand guidelines and design systems
  • Ability to speak the language of both brand and performance marketing stakeholders
  • Excellent written and verbal communication skills; organized and detail-oriented.

Preferred

  • Experience in apps or consumer tech highly preferred.

Benefits

  • Work with some of the most innovative brands in app and consumer tech.
  • Join a team that values data fidelity, rapid iteration, and creative excellence .
  • Be part of a company that’s built by in-house leaders who understand what hyper-growth really takes.
  • Competitive compensation, benefits, and growth opportunities.
  • 401(k)
  • Unlimited PTO
  • 100% coverage of Health, Vision & Dental Insurance premiums (50% for dependents)
  • Life & Dependent Life Insurance
  • Teladoc: Free 24/7 virtual care for employees and their dependents
  • Work from anywhere — we’ve been fully remote since day one
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Headlight

Headlight is a mental health company dedicated to transforming the way behavioral health services are delivered. With a clinician-centered model, innovative technology, and a commitment to accessibility and affordability, Headlight is redefining mental health care.

Founded in 2020
San Diego, California, USA
184 employees (10 in marketing)

Traffic Signals

Monthly Visitors
21K
Monthly Google Ads Budget
$13.6K
Traffic Source Mix
Search
34.3%
Direct
53.3%
Referral
8.9%
Social
1.7%
Paid
1.6%

Headcount Trend

Current headcount: ~184

Marketing Team

Marketing Team Size
8 (4% of company)
Median Career Experience
12 years
Median Tenure
3.6 years

Funding

Total Funding
$18M
Last Raise
$18M
Series A, 2 years ago

Funding History

  • Feb 2024
    Series A • $18M