Responsibilities

• Own the Concept Pipeline : Generate genuinely distinct concepts, hooks, and angles at the volume and variety the platforms reward. Near-identical ads get treated as one, so diversity is the job, not output alone.
• Write the Briefs : Customer insight, hook, format, shot list, testing variable, and the hypothesis behind each one. Enough direction that production isn't guessing.
• Build the System : Brief templates, concept taxonomy, naming and tagging conventions, and the intake process that keeps a weekly cadence moving. Most of this gets built before the first dollar is spent.
• Keep the Pipeline Fed : Work with internal graphics and video, agency partners, and creators to get concepts made. Sequence production so the calendar stays ahead of fatigue.
• Brief the Creators : Partner with Creator Partnerships on angles and creator briefs, and confirm paid usage rights are covered before the work gets made.
• Work Inside the Claims Line : Claim-bearing creative goes through medical, regulatory, and legal review. Build a library of approved hooks and language so the pipeline keeps moving rather than queuing.
• Read the Numbers : Hook rate, hold rate, CTR, CVR, CPA. Find the winners, diagnose the losers, kill fast, and iterate on what works.
• Stay Ahead of Fatigue : Concepts decay quickly. Keep the refresh cadence ahead of the decline rather than reacting to it.
• Make Assets Work Twice : Carry winning hooks and assets into lifecycle, email, on-site, and organic social. You supply the raw material, those owners decide what fits their channel.

Requirements

• Education: Bachelor's degree required.
• Experience: 4+ years in performance creative, direct response, or paid social for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Titles vary in this space. What matters is that you have run the loop: research, hypothesis, brief, production, test, iterate.
• Platform Fluency: Deep working knowledge of how creative performs on Meta and why. This starts on Meta and expands across channels, so full-channel experience is a plus.
• Angles, Not Variations: Can show concepts you personally wrote, the brief behind each, and what the numbers did. Knows the difference between a new angle and a new edit.
• Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Starts from a CAC target and a hypothesis rather than waiting for an account with history.
• Claims & Regulatory Fluency: Experience in health, wellness, medical device, supplements, or a similarly regulated space. Knows how to write a strong hook that survives review.
• Analytical: Reads creative performance honestly and uses it to decide what gets made next. Comfortable killing their own ideas.
• Cross-Functional Collaboration: Partners closely with media buying, creator partnerships, brand and creative, product, and lifecycle.

Preferred

• Light production ability. Low or mid-fidelity mockups, simple graphics, or rough cuts that get a concept tested faster.
• Comfort on camera for native short-form is a bonus. This is not the job, it is speed.

Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA