Drive US performance creative leadership to grow new customer acquisition through localised paid social assets.

• Own and lead the US performance creative team delivering localised paid social assets to drive new customer acquisition.
• Must-have: Strategic, data-driven creative leader with deep paid social and performance marketing expertise.
• Standout: Proficient with generative AI tools to accelerate ideation and production workflows.

Responsibilities

• The Performance Creative Lead, US role exists to ignite customer growth across the United States. You will build and lead a high-impact, US-based performance creative team focused on translating sharp business objectives into compelling, localised paid social assets that drive new customer acquisition.
• Strategy & Goal Setting: Leading the development of the team's creative strategy, ensuring alignment with US new customer acquisition goals.
• Creative Execution: Translating complex business and marketing objectives into executable creative strategies , and leading the development of compelling, localised short-form video and static assets for Meta (and other channels over time).
• Testing & Data: Establishing and maintaining a rapid testing cadence , applying deep expertise in paid social creative trends and performance marketing to inform the team’s strategic direction. You will be the team expert in using performance marketing metrics (like CTR, LTV, CAC, ROAS) to directly guide creative decisions.
• Team Leadership: Inspiring, mentoring, and managing the creative team toward performance-driven outputs and fostering a culture of radical candor, continuous feedback, and rapid experimentation.
• Co-leading the regional learning plan for creative testing, identifying the sharpest hypotheses to test and evolving our understanding of high-performing assets.
• Developing and owning the creative production roadmap and resource planning for key paid social initiatives.
• Collaborating closely with Growth and Paid Media teams (local and global) to ensure the creative strategy is tightly integrated and executed with excellence.
• Managing competing priorities for yourself and the team, balancing the need for rapid output with the quality required for high-impact creative.
• Taking ownership of the performance creative team's deliverables, ensuring they are completed on time, within scope, and to a high standard.

Requirements

• You are a strategic and data-driven creative leader
• You apply your deep expertise in paid social creative trends and performance marketing to inform strategic direction.
• You are comfortable using generative AI tools to support creative ideation, variation, and accelerating production workflows.
• You demonstrate strong ideation and storytelling skills, maintaining a high-quality portfolio of social media video content and performance insights.
• You are skilled at managing projects, people, and performance
• You are a people leader who coaches others on our values.
• You inspire, mentor, and manage the creative team toward performance-driven outputs and professional development.
• You are comfortable leading by example to continuously improve the creative funnel.

Benefits

• competitive, market informed salaries
• meaningful support towards healthcare for our team around the world
• generous paid leave
• tailored learning and development opportunities
• free toilet paper (yes, you read that right)
• Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap