Who Gives A Crap logo

Who Gives A Crap

Brand · Retail

4.1

Company overview

We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses.Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—To date, Who Gives A Crap has donated over $8 million Aussie dollars to our charity partners, WaterAid, Sanergy, Lwala Community Alliance and Shining Hope For Communities, iDE and WaterSHED. The more innovative the solutions our partners can unlock, the quicker we can help build toilets for the 2 billion people who don’t have them.We have a fully distributed business with all team members working remotely (i.e. from home or a co-working space) most of the time. We currently operate in six time zones with team members across four continents... and we’re just getting started.We believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team, the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, ethnicities, orientations, abilities and disabilities to come sit at our table. The only thing we're a stickler on is species – you have to be a person.
Founded in 2012
Carlton, Victoria, AUS
299 employees (59 in marketing)
93% recommend to a friend
84% positive business outlook

Salaries

Help build salary transparency at Who Gives A Crap

Share your compensation anonymously to see full data.

Contribute

People

Headcount trend

Company growth over the last 12 months

Headcount +1.4% year over year

Funding

Total funding

$41.7M

Last raise

$41.5M

Series A, 5 years ago

Funding history

Sep 2021

Series A Who Gives A Crap · $41.5M

Jan 2020

Venture Round Who Gives A Crap

Nov 2015

Seed Round Who Gives A Crap · $200K

Audience

Monthly website visitors
1.2M
Month over month+13.6%
Quarter over quarter+16.7%
Top sourceDirect (52.9%)
Ad budget per month$15.7K
Average search rank52.3
Traffic source mix
Direct
52.9%
Search
37.2%
Referral
5.3%
Social
3.3%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

62.6K

12-mo growth

+17.5%

Monthly growth

+2.7%

News

Links