Responsibilities

• Developing and championing the core US brand-led growth strategy, aligning it with global company objectives.
• Leading local execution of campaigns designed to convert brand attention into measurable, incremental customer demand.
• Analyzing and optimizing performance across integrated brand and performance channels to drive revenue growth and improve CAC efficiency.
• Collaborating closely with the GM US, who serves as your People Leader.

Requirements

• You are a strategic and inspiring growth leader
• You possess a deep understanding of the US market and know how to use brand as a powerful engine for commercial results. You excel at leading local strategy and execution, ensuring brand and performance channels work seamlessly to create attention and demand.
• You thrive on measurable impact
• Your focus is always on the bottom line: driving measurable awareness, significant revenue growth, and improving efficiency. You are a data-informed leader capable of setting ambitious goals and delivering on them through clear, integrated strategic execution.

Preferred

• You give a crap
• Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Benefits

• - Certified B Corp™: We work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in exceptional company with other purpose-led B Corps around the world.
• - Competitive Rewards: We offer competitive, market-informed salaries, meaningful support towards healthcare, generous paid leave, and tailored learning and development opportunities.
• - The Best Perk: You’ll also get free toilet paper (yes, you read that right)!
• - Proud Team: Our engagement surveys tell us that our team is 95% proud to work for Who Gives A Crap.