PAXLOVID HCP Lead

Responsibilities

• Develop the overall HCP strategy and tactics to support appropriate utilization of PAXLOVID
• Support the development and implementation of annual tactical plans that drive the short- and long-term HCP strategy, based on key customer insights
• Member of the U.S. PAXLOVID leadership team; actively contributes to overall strategy for the brand, development of the team and accountability for the culture and environment
• Continuously own the measurement and impact of HCP marketing initiatives, generating key learnings, and driving continuous improvement in order to achieve brand objectives
• Ensures marketing materials are compelling and appropriate across all appropriate channels.
• Coordinate with IIS on the design and implementation of HCP market research to gain customer insights and monitor HCP performance trackers
• Partner with CEP, Commercial Effectiveness, and CMO teams to incorporate our Brand Strategic Customer Insights into broader field-based Targeting and Segmentation plans
• Partner with GCET to ensure new hire training adapts consistent with brand strategy and critical success factors
• Lead the U.S. POA meetings and other Sales Force meetings including planning, execution and follow-up engagement
• Manage U.S. PAXLOVID A&P budget and performance of the Agency of Record and other key partner agencies

Requirements

• Bachelor's degree with 10+ years of relevant experience; master’s degree preferred.
• Experience successfully converting market and stakeholder insights into actionable strategies and tactics.
• Experience successfully engaging and partnering with external customers.
• Excellent communication and presentation skills, including to internal and external senior leaders.
• Strong strategic skills including creativity and effectiveness in identifying and managing major strategic challenges; can manage through ambiguity.
• Ability and eagerness to challenge status quo, act decisively and operate successfully in an empowered organization.
• A commitment to excellence – both in the results achieved and in how they are achieved.

Preferred

• Master’s degree preferred.
• US Marketing experience
• Pharmaceutical marketing experience
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage