Own and drive end-to-end patient recruitment programs across channels, shaping strategy, measurement, and cross-functional execution to hit enrollment goals while maintaining regulatory compliance.

• Lead multi-channel recruitment campaigns across Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms to maximize qualified referrals and enrollment progress.
• Develop strategic digital marketing plans aligned with study timelines, enrollment objectives, patient population dynamics, and budget parameters.
• Oversee campaign performance in real time and continuously optimize against KPIs, including CPL, CR, site engagement, and enrollment progression.
• Drive ongoing testing and optimization initiatives, including A/B testing of creative, messaging, audience segmentation, and landing pages experiences.
• Partner with internal analytics teams and external agencies to develop attribution models and patient journey reporting and actionable performance insights.
• Work with cross-functional teams and external agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials.
• Ensure all educational materials comply with applicable regulatory, legal, privacy and brand standards.
• Serve as a strategic partner to Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, and Patient Advocacy teams to align recruitment campaigns with enrollment priorities, scientific accuracy, and patient community engagement efforts.
• Manage relationships with media agencies, publishers, technology vendors, and recruitment partners to ensure high-quality execution and performance.
• Negotiate media placements, pricing, and performance-based agreements where applicable.

Requirements

• Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field required; Master’s degree is preferred.
• 7+ years of experience in digital media, performance marketing, or growth marketing required.
• Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment required.
• Experience recruiting patients for clinical trials required.
• Experience with patient advocacy groups is preferred.

Preferred

• Master’s degree is preferred
• Experience working with patient advocacy groups is preferred

Benefits

• Medical, Dental and Vision Plan Options • Health and Financial Wellness Programs • Employer Assistance Program (EAP) • Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability • Healthcare and Dependent Care Flexible Spending Accounts • 401(k) Retirement Plan with Company Match • 529 Education Savings Program • Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks • Paid Time Off (PTO) includes: 11 Holidays • Exempt Employees are eligible for Unlimited PTO • Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day • We are committed to providing you with the tools and resources you need to optimize your Health and Wellness.