Partnerships Marketing Manager

USA (Hybrid)

$95K/yr – $106K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own healthcare partner marketing and ecosystem development, aligning joint campaigns with business goals, managing KOLs and advisory relationships, and driving co-branded programs that move pipeline through demand-gen and sales alignment.

  • Partnership strategy and annual/quarterly plans that set the growth agenda
  • Relationship management with partners, influencers, and internal teams to unlock joint opportunities
  • Campaign development and asset/ messaging governance with ROI tracking

Job Description

Responsibilities

  • Develop and execute joint marketing strategies with partners aligned to business objectives
  • Architect and scale a robust ecosystem of strategic partners, including new types of alliances and innovative collaborations
  • Build annual and quarterly partner marketing plans
  • Act as the primary marketing contact for assigned partners, KOLs and advisory boards
  • Proactively identify and cultivate relationships with emerging organizations and influencers in the Healthcare space
  • Facilitate alignment between partner and internal stakeholders (sales, product, brand, etc.)
  • Manage partner communications, onboarding, and enablement
  • Maintain a comprehensive partner database and manage ongoing partner communications
  • Lead complex negotiations with partners to secure mutually beneficial agreements
  • Proactively manage and resolve conflicts or misalignments between partners and internal teams
Laerdal Medical logo

Laerdal Medical

3.7 Glassdoor

Laerdal Medical is a world leader in healthcare education and resuscitation training. By using immersive technologies and data-centric insights we can help to increase survival and improve healthcare quality. We empower lifesavers, and healthcare workers, to help them save more lives.

Founded in 1940
Rogaland, NOR
1.7K employees (150 in marketing)
78% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
211.9K
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
34.4%
Direct
22.2%
Referral
3.4%
Social
1.9%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
90 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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