Responsibilities

• Lead the strategy and execution of all brand partnerships, including celebrity, athlete, influencer, and brand collaborations
• Identifyand secure high-impact partnerships that align with Burn’s mission and growth goals
• Build scalable partnership frameworks across Tier 1, Tier 2, and Tier 3 relationships
• Ensure all partnerships deliver against clear KPIs (awareness, leads, conversions, brand equity)
• Own and evolve the Brand Champion Program, including recruitment, relationship management, and activation strategy
• Oversee contracts, deliverables, and performance tracking
• Ensure authenticity and alignment with Burn’s brand voice and community
• Lead PR strategy and agency management to drive national and local media coverage
• Develop compelling narratives that position Burn as a leader in health, fitness and franchising
• Identifyand secure media opportunities for founders, executives, and key brand moments

Requirements

• 7–10 years in partnerships, PR, experiential, or brand marketing
• Proven experience managing high-profile partnerships and events
• Strong negotiation, relationship-building, and storytelling skills
• Experience tying partnerships and events to measurable business outcomes
• Cross-functional leadership experience
• Excellent communication, organization, and cross-functional collaboration skills
• Bachelor’s degree in Marketing , Communications, or related field
• Passion for fitness, health, and community
• Occasional travel as needed, <15%

Preferred

• Franchising experience a plus