Responsibilities

• Define and evolve how Spot AI’s story lands through the partner ecosystem, adapting core messaging for channel partners, VARs, and strategic technology partners (like HP) without losing the thread
• Build and maintain partner-specific value propositions and ICP guidance for manufacturing, retail, logistics, and construction
• Translate complex product capabilities into crisp, compelling messages that partners can use to open doors and close deals
• Act as the narrative owner for the ecosystem, ensuring every partner tells a consistent, credible story
• Create the content, tools, and playbooks that give partners everything they need to independently bring in ICP deals
• Develop use cases, case studies, and proof points tailored to partner audiences and their end customers
• Design scaled enablement kits that work across a range of partner types and maturity levels
• Partner directly with sales and channel managers to sharpen messaging, improve win rates, and accelerate partner-sourced deals
• Help define and own the category of AI coworkers for the physical world, and extend that story into the partner channel
• Build positioning that differentiates Spot AI in a fast-moving market and gives partners a compelling reason to lead with us

Requirements

• Have experience owning partner marketing, channel marketing, or ecosystem GTM with clear examples of programs you built and pipeline they generated
• Understand both channel (VAR/reseller) and technology partner motions, and can articulate why they require different approaches
• Have worked in B2B marketing at a startup or growth-stage company where the playbook was still being written
• Know how to write for partners and their end customers, not just internal audiences
• Think in terms of joint value propositions and shared ICPs, not just product features
• Are energized by building from scratch and figuring things out without a clear formula
• Have used AI to meaningfully accelerate your own work: research, content, enablement generation

Preferred

• Have experience in a startup or category-defining company where you built the partner marketing function from scratch
• Have worked in or marketed to industries like manufacturing, logistics, retail, or construction
• Have experience with both channel and technology partner ecosystems simultaneously
• Are a driven, hungry builder who is more motivated by generating pipeline than managing a content calendar

Benefits

• Meaningful early stage equity
• Medical, dental and vision plan options with little-to-no cost for employees and dependents
• Company paid short- and long-term disability plans
• Company paid life insurance
• 401K with 4% Employer Match
• Come build the category-defining Physical World AI Platform with us!
• We are creating and cultivating a diverse and inclusive culture where we celebrate individuals for what they accomplish, no matter who they are! As an equal opportunity employer, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.