Responsibilities

• Partner marketing strategy, campaigns & revenue impact
• Build and execute SOCi’s partner marketing strategy — co-marketing campaigns, webinars, and co-branded content
• Activate partner-led customer advocacy — surfacing case studies, referrals, and testimonials that support conversion and prospect confidence
• Coordinate partner events, sponsorships, and activations against clear ROI and pipeline goals
• Run MDF (market development funds), SPIFFs, and partner incentive programs day-to-day, tracking spend against return
• Bring recommendations and simple business cases for where to invest partner marketing effort, with forecasted pipeline impact
• Partner enablement & content
• Adapt SOCi’s sales and product materials — decks, one-pagers, battlecards, demos, case studies — into partner-ready, co-branded, and white-labeled versions partners can confidently use to sell SOCi
• Build repeatable templates and a self-serve resource hub so adaptation scales across many partners without starting from scratch each time
• Create interactive, self-guided product demos (e.g., Navattic) for partner-led selling and training
• Develop partner training and onboarding content that keeps product knowledge, positioning, and brand representation consistent across the ecosystem

Requirements

• 3–5 years of B2B SaaS marketing experience running campaigns, content, or demand programs
• Direct experience with partner/channel marketing or partner ecosystems
• Ability to work 100% remotely
• Strong ownership mindset — you take marketing programs from idea to launch and drive measurable results
• Strong hands-on content skills — you can build a campaign, recut a deck, or adapt materials for a new audience, polished and on-brand
• Genuinely AI-forward — you already use AI to produce and adapt content faster, and can build repeatable workflows others can follow
• Comfortable owning a number — pipeline, ARR, or engagement targets — and reporting on it
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned

Preferred

• Hands-on with interactive demo tools (Navattic, Reprise, Storylane)
• Hands-on with enablement/content platforms (Guru, Highspot, Seismic, Showpad)
• Familiarity with PRM / partner-ecosystem tools (Impartner, PartnerStack, Crossbeam, Allbound)
• Experience managing MDF or producing co-branded/white-labeled partner materials

Benefits

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs
• Empowering Career Growth and Success