Responsibilities

• Microsoft Go-to-Market Alignment - Build and maintain alignment with Microsoft alliance and marketing stakeholders on priority solution areas, campaign themes, target audiences, target accounts, and success measures.
• Translate shared business priorities into clear, executable joint marketing plans and quarterly activation roadmaps.
• Develop the messaging, proof points, offers, and engagement paths needed to support Microsoft-aligned demand and co-sell motions.
• Partner with Presidio vertical, sales, practice, and solution teams to connect campaign activity to partnership revenue goals.
• Integrated Demand Generation - Own integrated demand-generation planning and execution across the customer lifecycle, including strategy, audience, channel mix, campaign calendar, and follow-up motion.
• Create targeted cross-sell and upsell programs for Presidio’s installed base across Azure migration and modernization, security, modern work, data and AI, and managed services.
• Develop net-new acquisition campaigns using account-based marketing, digital programs, events, webinars, workshops, and partner co-marketing.
• Build clear campaign offers, calls to action, lead-management paths, and sales follow-up plays designed to accelerate opportunity creation.
• Coordinate with internal teams, agencies, and vendors to deliver high-quality programs on time and within budget.
• Microsoft Programs, Funding, and Governance - Lead execution of Microsoft partner marketing programs end to end, including planning, approvals, funding workflows, budget management, and compliance requirements.

Requirements

• 2+ years of experience in partner, channel, alliance, B2B, or demand-generation marketing, ideally within technology, cloud, software, or IT services.
• Hands-on experience building and executing integrated marketing campaigns across digital, account-based marketing, events, webinars, content, and nurture programs.
• Experience working across sales and marketing teams to create pipeline-focused go-to-market programs.
• Working knowledge of partner funding or MDF processes, including planning, approvals, budget tracking, compliance, and performance reporting.
• Strong project-management skills with the ability to coordinate multiple stakeholders, workstreams, deadlines, and vendors.
• Confident, client-facing communication skills and the ability to build credibility with senior sales, alliance, marketing, and solution stakeholders.
• Strong analytical skills and comfort translating campaign performance into clear recommendations and executive-ready updates.
• Proficiency with Microsoft PowerPoint, Excel, and common marketing, CRM, and reporting platforms.

Preferred

• Experience marketing Microsoft cloud solutions, including Azure, Microsoft 365, security, data and AI, or related managed services.
• Experience working within a Microsoft partner, systems integrator, managed services provider, or channel ecosystem.
• Familiarity with co-sell motions, account-based marketing, pipeline attribution, and sales enablement.
• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.

Benefits

• All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.