Responsibilities

• Partner Marketing Strategy
• Develop and maintain joint marketing plans with strategic partners aligned to shared pipeline and revenue goals
• Identify opportunities to increase visibility, pipeline generation, and market presence through partner marketing initiatives
• Align marketing efforts with partner go to market strategies and sales priorities
• Maintain clear reporting on partner marketing activity, pipeline contribution, and program effectiveness
• Campaigns and Demand Generation
• Plan and execute joint marketing campaigns including webinars, content syndication, digital campaigns, and thought leadership initiatives
• Collaborate with growth marketing and content teams to develop co-branded assets and messaging
• Ensure partner campaigns align with Cyderes’ oQualiverall marketing strategy and revenue goals
• Partner Events and Field Marketing
• Manage partner participation in industry conferences, partner summits, executive dinners, and field marketing activities

Requirements

• 5+ years of experience in B2B marketing, partner marketing, or alliance marketing
• Experience required working in cybersecurity with technology partners, channel ecosystems, or partner led go to market strategies
• Proven ability to manage joint campaigns, partner programs, and events
• Strong organizational and project management skills
• Ability to work cross functionally across marketing, sales, and partnerships
• Experience managing MDF programs and partner marketing budgets preferred
• Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce