Digital Marketing Specialist (Remote - US)

USA (Remote)

$51K/yr – $80K/yrMid LevelFull time

Posted 7 hrs ago

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Job Summary

Own and optimize the digital marketing workflow from campaign execution to AI-assisted content creation, driving demand generation, lead management, and analytics across social channels.

  • Campaign execution and lead nurturing
  • AI-enabled marketing workflows
  • Performance analytics and reporting

Job Description

Responsibilities

  • What You Will Do Marketing Automation & Campaign Execution
  • Support the execution of marketing campaigns using platforms such as HubSpot or similar marketing automation tools
  • Assist with email campaigns, landing pages, and campaign workflows that capture and nurture leads
  • Support digital marketing initiatives, including webinars, email programs, and promotional campaigns
  • Demand Generation & Lead Management
  • Help support programs that generate Marketing Qualified Leads (MQLs)
  • Assist with lead segmentation, campaign tracking, and CRM integration
  • Help maintain lead nurture programs that guide prospects through the marketing funnel
  • AI-Assisted Marketing Workflows
  • Use AI tools to support campaign development, marketing content creation, and analysis

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • Basic understanding of digital marketing, email campaigns, and social media
  • Strong written communication and organizational skills
  • Interest in marketing technology platforms and AI tools
  • Interested in AI-driven marketing, marketing automation, and digital campaigns
  • Enjoys combining creative marketing with data and analytics
  • Curious about new marketing technologies and interested in learning how AI can improve marketing effectiveness.

Preferred

  • Exposure to marketing automation platforms such as HubSpot, Marketo, or Mailchimp
  • Familiarity with AI-assisted marketing tools or generative AI platforms
  • Experience using Google Analytics or marketing dashboards
  • Experience supporting social media or digital marketing initiatives

Benefits

  • Digi International offers a distinctive Total Rewards package including a short-term incentive program, new hire stock award, paid parental leave, open (uncapped) PTO, and hybrid work environment in addition to our competitive medical, health & wellbeing and compensation offerings.
Digi International logo

Digi International

3.5 Glassdoor

Digi International (Digi) is a leading global provider of mission-critical and business-critical machine-to-machine (M2M) and Internet of Things (IoT) connectivity products and services. We help our customers create next generation connected products and deploy and manage critical communications infrastructures in demanding environments. Our embedded modules and off-the-shelf routers, gateways and network products are designed for relentless reliability and deliver unquestioned performance and security. Our cloud-based software and professional services help customers put their connected products and assets to work across a broad range of mission-critical industry applications. Founded in 1985, we’ve helped our customers connect over 100 million things, and growing.

Founded in 1985
Hopkins, Minnesota, USA
922 employees (117 in marketing)
62% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
326.3K
Monthly Google Ads Budget
$9K
Traffic Source Mix
Search
54.3%
Direct
35.9%
Referral
6.6%
Social
2%
Paid
1.1%

Headcount Trend

Current headcount: ~926

Marketing Team

Marketing Team Size
94 (10% of company)
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$250M
Last Raise
$250M
Post IPO Debt, 2 years ago

Funding History

  • Dec 2023
    Post IPO Debt • $250M

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