Responsibilities

• Lead the development and execution of annual marketing strategies for retailer partnership portfolios, with clear goals across acquisitions, customer engagement, spend, loyalty, and retention.
• Act as the senior day-to-day partner contact, driving alignment between Citi and external partners to build collaborative, high-performing marketing programs.
• Manage the full program lifecycle from identifying requirements and planning resources to coordinating cross-functional execution and tracking performance against objectives.
• Oversee and develop a team of program managers, setting clear priorities, managing resource allocation, and maintaining a high standard of delivery across all active projects.
• Contribute to the marketing technology and automation roadmap, identifying opportunities to improve campaign delivery, reporting, and operational efficiency.
• Run the project steering committee, keeping senior stakeholders informed of project status, risks, and priorities aligned to business strategy.
• Build and maintain dashboards and communication frameworks that provide real-time visibility into program health, team performance, and key metrics.
• Secure internal approvals and alignment on new campaigns, removing barriers and ensuring flawless execution in partnership with existing customer marketing and acquisitions teams.

Requirements

• 10 or more years of experience, including 8 or more years within financial services marketing.
• Bachelor's degree or equivalent university education.
• Demonstrated ability to develop and deliver marketing strategies that drive measurable outcomes including acquisitions, revenue, and customer engagement.
• Skilled at leading and influencing cross-functional teams across internal and external stakeholders, with a track record of building productive partnerships.
• Strong planning, forecasting, and analytical capabilities, with the ability to use data to inform decisions and communicate performance clearly.
• Clear, confident communicator who can operate at a senior level both in presenting strategy and resolving issues with urgency and clarity.

Preferred

• Experience in co-brand and credit card marketing, with familiarity of the dynamics that drive partner portfolio growth.
• Background in private label credit cards or consumer finance, with an understanding of how product and marketing strategy intersect in retail banking partnerships.
• Background in digital marketing or customer acquisitions, with the ability to apply channel-level insight to broader marketing strategy.
• Intellectually curious, with a growth mindset and genuine passion for the role marketing plays in shaping customer relationships.
• #LI-LK2

Benefits

• Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
• Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
• For additional information regarding Citi employee benefits, please visit citibenefits.com.
• Available offerings may vary by jurisdiction, job level, and date of hire.