Responsibilities

• GM Partnership & Performance Communication
• - Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region.
• - Lead weekly operational intelligence cadences, fed back to central marketing
• - Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals
• - Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan
• - Build productive working relationships with all assigned GMs, including disengaged ones
• - Attend Integrated Business Planning sessions with your regional RVP
• Performance Reporting & Spend Transparency
• - Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive.
• - Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel

Requirements

• 5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication. Multi-location, franchise, or home services experience preferred but not required. Service Agency or industry partner experience preferred.
• Data fluency
• Reads and interprets performance dashboards. Translates CPL, ROAS, booking rate, and cancel rate into plain-language narratives for non-marketing operators.
• Relationship management
• Track record with P&L owners or senior business leaders. Drives outcomes through influence. Doesn't fold under pressure from a frustrated stakeholder.
• Business acumen
• Working knowledge of P&L dynamics. Connects marketing spend to revenue outcomes in language operators use.
• Communication
• Strong written and verbal skills. Adjusts depth and complexity based on audience.
• Boundary management